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# Recycled Gen Z Fashion
PrettyLittleThing Launched a Colorful Recycled Clothing Collection

By Laura McQuarrie | Published 2019-04-24 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/recycled-clothing-collection
References: [retailgazette](https://www.retailgazette.co.uk/blog/2019/04/prettylittlething-launches-recycled-clothing-range/) & [prettylittlething](https://www.prettylittlething.com/shop-by/recycled.html)

[PrettyLittleThing](https://www.trendhunter.com/trends/stylish-pet-collection) is a UK-based fashion retailer that makes women's fashion for 16 to 34-year-old consumers, and it recently released a [recycled clothing collection](https://www.trendhunter.com/trends/regeneration-nation) that features more than 150 products. The focus of 'Recycled by PrettyLittleThing' is to give new life to unwanted and worn out materials, giving them a second chance at a useful life.

The range of fashionable basics include staples pieces for one's wardrobe like dresses, jumpsuits and hoodies that are made from materials like recycled fabric off-cuts and plastic bottles. The sustainable and affordably priced collection for Gen Z and Millennial shoppers includes styles that range from £8 to £20.

Recycled by PrettyLittleThing was launched just after PrettyLittleThing announced a new partnership with Regain, a clothing-recycling app, that will help to divert unwanted pieces of clothing from ending up in landfills.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 91% | Activity: 84% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Recycled Fashion:** Disruptive Innovation Opportunity: Develop new technologies and processes to create fashionable clothing using recycled materials.
- **Sustainable Clothing:** Disruptive Innovation Opportunity: Create innovative business models and supply chains to produce affordable and sustainably-made clothing for the Gen Z and Millennial market.
- **Collaborative Recycling:** Disruptive Innovation Opportunity: Partner with recycling apps and services to create a circular economy by diverting clothing from landfills and repurposing them into new fashion collections.

### Industries Being Reshaped

- **Fashion Retail:** Disruptive Innovation Opportunity: Embrace sustainable fashion practices and incorporate recycled clothing collections to appeal to eco-conscious consumers.
- **Clothing Manufacturing:** Disruptive Innovation Opportunity: Invest in research and development to explore new techniques for creating clothing from recycled materials, reducing waste and environmental impact.
- **Recycling Technology:** Disruptive Innovation Opportunity: Develop advanced software and hardware solutions to facilitate the recycling process of fashion items, making it more efficient and impactful.

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