# Chic Recycled Clothing 'I AM NOT A VIRGIN' Creates Recycled Clothes Using Discarded Plastic By Michael Hemsworth | Published 2016-10-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/recycled-clothes References: [indiegogo](https://www.indiegogo.com/projects/the-world-s-feel-good-sweater-by-i-am-not-a-virgin-sex-fashion) Fashion is often pointed out as being one of the most wasteful industries out there, so 'I AM NOT A VIRGIN' creates [recycled clothes](https://www.trendhunter.com/trends/regeneration-nation) to help offer a different approach. Creating high-quality garments made from [recycled polyethylene terephthalate (PET)](https://www.trendhunter.com/trends/ame), 'I AM NOT A VIRGIN' is able to ditch [virgin materials like cotton](https://www.trendhunter.com/trends/unifi). This makes the clothing inherently more sustainable by using materials that would otherwise end up in a landfill. The brand is even currently developing a new type of yarn that's made with a combination of PET and discarded rice husks. 'I AM NOT A VIRGIN' was created by Peter Heron and is a brand focused on delivering exceptional products that are environmentally conscious and comfortable to wear. 'I AM NOT A VIRGIN' is currently running an Indiegogo campaign where early adopters can get their hands on the brand's sweaters and help fund the company's future development. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Recycled Fashion:** Creating high-quality garments made from recycled materials offers a more sustainable approach to fashion. - **Alternative Materials:** Developing new types of yarn made from discarded materials like rice husks presents disruptive innovation opportunities in the fashion industry. - **Sustainability in Fashion:** Increasing focus on environmentally conscious and comfortable clothing aligns with the growing demand for sustainable fashion. ### Who This Affects Most - **Fashion:** The use of recycled materials and alternative yarns in clothing production has the potential to disrupt the traditional fashion industry. - **Textile Recycling:** The recycling of discarded plastic and other materials for clothing production creates opportunities for disruptive innovation in the textile recycling industry. - **Sustainable Consumer Goods:** The trend of producing sustainable fashion items appeals to the broader market for environmentally conscious consumer goods. ## Related on Trend Hunter - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Luxury Tech-Based Sustainable Apparel](https://www.trendhunter.com/trends/nonie.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Recycled Polyester Textiles](https://www.trendhunter.com/trends/ame.md) - [Sustainable Yacht Crew Uniforms](https://www.trendhunter.com/trends/national-marine-suppliers.md) - [Circular Non-Shrink Apparel](https://www.trendhunter.com/trends/john-lewis-3.md)