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# Liquid Detergent Artwork
The Skip Installation is White and Pristine

By Emma King | Published 2012-02-08 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/recycled-bottles-art
References: [10and5](http://10and5.com/2011/08/29/skip-installation-at-the-va-waterfront/) & [jupiter.co.za](http://www.jupiter.co.za/)

Washing liquid Skip needed to tell people about their new and improved [biodegradable formula and recyclable bottle](https://www.trendhunter.com/trends/biobased-dishwasher-detergent), so they hired The Jupiter Drawing Room to come up with the Skip Installation.

The Drawing Room team worked with a local artist to create seagulls, fish, waterlilies and dragonflies using nothing but [old Skip bottles](https://www.trendhunter.com/trends/skip-the-soak-power-spray). The pattern kept waste to a minimum, and the models were assembled with cable ties, so that no toxic glue was used.

The final installation comprised of a 4-meter tall washing machine, a [pond with waterlilies](https://www.trendhunter.com/trends/aqua-gallery) and creatures surrounding this setup. The Skip Installation was set up in Cape Town’s premiere shopping center, the V&A Waterfront, and was a huge success among passersby.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 91% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainable Packaging:** Opportunities for innovation in creating biodegradable and recyclable packaging materials that can be upcycled into works of art
- **Eco-friendly Advertising:** Opportunities for innovation in creating advertising campaigns that showcase eco-friendliness through sustainable materials and artistic methods
- **Art From Waste:** Opportunities for innovation in creating art installations and sculptures from waste materials that can be used as powerful marketing tools for sustainable brands

### Sectors Adopting This

- **Consumer Goods:** Consumer goods companies can explore new ways of creating sustainable packaging and advertising materials
- **Art and Design:** Artists and designers can collaborate with sustainable brands to create beautiful works of art from waste materials
- **Retail and Shopping:** Retailers can attract environmentally conscious consumers by hosting creative and sustainable advertising campaigns and installations

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