# Recycled Book Ornaments Shakespeare Plays and Comics as Christmas Garlands By Bianca | Published 2009-12-15 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/recycled-book-ornaments References: [etsy](http://www.etsy.com/view_listing.php?listing_id=34197571) Bookity transformed an old book of William Shakespeare's plays into a beautiful string of [Christmas ornaments](https://www.trendhunter.com/trends/general-mills-christmas-ornaments). The recycled book ornaments garland consists of 8 curvaceous clumps of cut-up, gilded pages printed with his famous plays The Tempest, The Merry Wives of Windsor and The Two Men Of Verona. How's that for a novel way to decorate for Christmas? The gallery also features some of Bookity's other recycled book ornaments made from comics! **Implications** - Consumers are looking for products with cognitive substance in response to the recent proliferation of mind-numbing entertainment that's saturated North American media. These products are successful in satiate that desire because they reference a [well-respected literary figure](https://www.trendhunter.com/trends/bic-cristal-pen). Corporations that are similarly trying to appeal to a more intellectual demographic may consider utilizing literary references in their wares. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 46% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### Why This Trend Is Growing - **Recycled Book Ornaments:** Repurposing old books into decorative Christmas ornaments provides an opportunity to tap into the growing demand for sustainable and unique holiday decor. - **Cognitive Substance Products:** The popularity of recycled book ornaments highlights a trend of consumers seeking products that offer intellectual stimulation and meaningful connections, presenting opportunities for businesses to create cognitive substance-driven goods. - **Literary References in Merchandise:** Integrating literary references in products, such as using Shakespeare's plays in ornaments, can resonate with an intellectual demographic, allowing companies to tap into the market segment seeking highbrow cultural associations. ### Industries Being Reshaped - **Home Decor:** The home decor industry can explore the market potential of sustainable and upcycled decorative items, including repurposed book ornaments, to cater to eco-conscious consumers seeking unique design elements. - **Craft Supplies:** Craft supply companies can capitalize on the demand for DIY projects and offer materials specifically designed for creating recycled book ornaments, catering to the growing interest in sustainable crafts. - **Literary Merchandise:** The literary merchandise industry can leverage the appeal of well-respected literary figures like Shakespeare by creating unique products that integrate literary references, attracting consumers who value intellectual and cultural associations. ## Related on Trend Hunter - [Playwright Collectibles](https://www.trendhunter.com/trends/pix-william-shakespeare.md) - [Novelty Supermarket Ornaments](https://www.trendhunter.com/trends/aldis-novelty-baubles.md) - [Customizable Holiday Decorations](https://www.trendhunter.com/trends/merry-sparkles-outdoor-decor.md) - [Bookish Advent Calendars](https://www.trendhunter.com/trends/advent-calendar-for-book-lovers.md) - [Detailed Ceramic Book Vases](https://www.trendhunter.com/trends/biblio-bloom.md) - [DIY Embroidery Ornaments](https://www.trendhunter.com/trends/diy-stitched-ornament-kits.md) - [Christmas Puzzle Ornaments](https://www.trendhunter.com/trends/130-piece-puzzle-ornaments.md) - [Whimsical Theater-Themed Bookends](https://www.trendhunter.com/trends/wicked-bookend.md) - [Book-Themed Plush Collectibles](https://www.trendhunter.com/trends/punchkins-book-plushies.md)