# Upcycled Fast Fashion Lines This H&M Fashion Collection is Made Out of Recycled Apparel By Katherine Pendrill | Published 2015-08-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/recycled-apparel References: [bustle](http://www.bustle.com/articles/102495-hm-launches-fashion-recycling-week-initiative-in-the-uk-but-you-can-support-conscious-shopping-from) & [vogue](http://www.vogue.co.uk/news/2015/08/06/h-and-m-fashion-recycling-week-launches) [H&M](https://www.trendhunter.com/trends/hm-2) has launched a new initiative that involves making fabulous new garments out of recycled apparel. While fast fashion is not usually considered a sustainable source of clothing, many of these apparel companies have been making significant efforts adopt more eco-friendly practices. H&M's latest initiative attempts to make the industry a little bit more green by reusing old textiles. The new collection is the result of a collaboration between H&M and the [Centre for Sustainable Fashion](https://www.trendhunter.com/trends/chroma-twist) at the [London College of Fashion](https://www.trendhunter.com/trends/the-sustainable-spritz). To produce the new garments, H&M asked a number of second-year students to use fabric and textiles from the brand's clothing donation program to make completely new pieces. The resulting pieces are not only sustainable, but they are also fashion-forward. The stunning recycled attire is set to be available for purchase in eight different H&M stores throughout the UK. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Upcycled Fast Fashion:** Opportunity to create new fashion lines by upcycling discarded clothing and textiles. - **Eco-friendly Practices:** Opportunity for apparel companies to adopt more sustainable practices in the fast fashion industry. - **Fashion-forward Sustainability:** Combining sustainable materials and fashion-forward designs for eco-conscious consumers. ### Industries Being Reshaped - **Fashion and Apparel:** Disruptive innovation opportunity to incorporate upcycled materials and eco-friendly practices in the fast fashion industry. - **Sustainable Fashion:** Opportunity to promote and develop sustainable fashion lines using recycled materials. - **Textile Recycling:** Opportunity to scale textile recycling operations to meet the demand for upcycled fashion initiatives. ## Related on Trend Hunter - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Recycling-Focused Store Concepts](https://www.trendhunter.com/trends/cos-2.md) - [Sustainable Eurovision Capsules](https://www.trendhunter.com/trends/ljmu.md) - [Surplus Fabric Childrenswear](https://www.trendhunter.com/trends/remake-by-burberry.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Affordable Deadstock Apparel](https://www.trendhunter.com/trends/shein-1.md)