# Recycled Ad Banners as Fashion Bilum Bilordi Bags By jelalyn | Published 2007-11-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/recycled-ad-banners-bilum-bilordi-bags References: [frenchtruckers](http://www.frenchtruckers.com/?p3) & [bilum.fr](http://www.bilum.fr/) With Bilum bags, you are assured that no two bags of the same design are made. That's because Bilum designs bags and other accessories using [recycled advertising banners](https://www.trendhunter.com/trends/dhl-and-subject). One of the growing number of companies pushing for [eco-ethical fashion](https://www.trendhunter.com/trends/ecofrico), Bilum makes use of used giant advertising tarpaulins found everywhere around ad-conscious places. The French brand uses [recycled car seatbelts](https://www.trendhunter.com/trends/freitag-x-tudes-studio) as handles and straps for its designs. **Implications** - The eco movement has transcended niche consumer groups and informs a large cross-section of societal values. Eco-conscious consumers are attracted to tangible displays of their values. Companies should consider creating innovative eco products that consumers can use as status symbols to jockey for moral superiority. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 38% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-fashion:** Companies should explore eco-friendly alternatives to traditional fashion products, such as Bilum's recycled ad banners. - **Upcycling:** Innovative ways to use and repurpose waste material, such as Bilum's use of advertising banners for bags, can create unique and sustainable products. - **Individuality:** Consumers are seeking unique and personalized fashion products, and Bilum's use of one-of-a-kind recycled materials can meet this demand. ### Industries Being Reshaped - **Fashion:** Fashion companies should explore eco-friendly and unique material options, such as Bilum's use of advertising banners and recycled seatbelts. - **Advertising:** The advertising industry can explore ways to repurpose used materials, such as banners and billboards, for sustainable and creative products. - **Sustainability:** Businesses can innovate and disrupt industries by finding unique and sustainable ways to repurpose waste materials, such as Bilum's use of advertising banners for bags. ## Related on Trend Hunter - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Upcycled Bag Collabs](https://www.trendhunter.com/trends/freitag-x-tudes-studio.md) - [Durable Recyclable Textile Bags](https://www.trendhunter.com/trends/f707-stratos.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Ocean Plastic Laptop Bags](https://www.trendhunter.com/trends/targus.md) - [Ethical Hemp-Derived Backpacks](https://www.trendhunter.com/trends/ecofrico.md) - [Upcycled Surf Kite Backpacks](https://www.trendhunter.com/trends/edgy-kids-brand.md) - [Upcycled Aircraft Luggages](https://www.trendhunter.com/trends/emirates-2.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md)