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# Recycled Cars As Mechanical Snails
1966 VW Beatle Becomes "The Golden Mean"

By Rachel Webb | Published 2008-09-04 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/recycled-1966-vw-herbie-becomes-a-gastropod
References: [blog.wired](http://blog.wired.com/underwire/2008/08/math-strange-dr.html)

As the images show, a recycled 1966 [VW](https://www.trendhunter.com/trends/porsche-x-vw-renndienst-idbuzz-bus) Bug, which made its debut at Burning Man, has taken on a new identity.

It’s been transformed into an enormous, ride-on, six-seater, glow-in-the-dark, fire-shooting mechanical snail!

The “herbie” [art car](https://www.trendhunter.com/trends/art-car-1), called **The Golden Mean**, was made by blacksmith Jon Sarriugarte, a custom home furnishing designer.

The idea came from his wife, Kyrsten Mate, who dreamed up the rolling piece of art. The vehicle was named after the golden ratio, a mathematical proportion said to be aesthetically pleasing.

Its debut was at the Burning Man anti-branding art festival these year, which ran under the theme of the "American Dream."

This is recycling at its most innovative. Give us a ride?

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 16% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Recycled Art Cars:** Creating art cars from recycled vehicles presents opportunities for unique and environmentally friendly artistic expression.
- **Custom Art Installations:** Transforming vehicles into large-scale, rideable art installations offers a disruptive innovation in the world of visual art.
- **Math-inspired Design:** Exploring mathematical concepts like the golden ratio in vehicle design brings together art and science in a visually compelling way.

### Sectors Adopting This

- **Automotive:** The automotive industry should consider the growing demand for eye-catching, eco-friendly art cars as a potential market segment.
- **Visual Arts:** Artists and galleries should explore the possibilities of creating custom art installations using recycled vehicles to attract attention and engage audiences.
- **Event Planning:** Event planners can tap into the trend of math-inspired design in art cars to create unique and immersive experiences at festivals and exhibitions.

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