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# Recycled Patriotism
Recycle Your Country WWF Ad Campaign from the Miami Ad School

By Jessica Marcel | Published 2010-01-13 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/recycle-your-country
References: [whitezine](http://www.whitezine.com/en/photography/recycle-your-country-wwf.html) & [wwf.org](http://wwf.org/)

The World Wildlife Fund (or the original WWF) has a new ad campaign designed by the Miami Ad School. The slogan of the campaign is ‘Recycle Your Country.’ Each of the three ad designs shown here features a country’s flag composed of different pieces of trash.

The ‘Recycle Your Country’ ad campaign is a great tactic for increasing each country’s awareness of the importance of recycling. Recycling is a bigger issue than each country, but feeling proud about the cleanliness of your own country could help to motivate you to solve a worldwide problem.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 57% | Activity: 66% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Recycling Awareness:** The 'Recycle Your Country' campaign highlights the importance of recycling and raises awareness about environmental issues.
- **Creative Advertising:** The use of flags composed of trash in the ad designs demonstrates innovative and attention-grabbing advertising techniques.
- **National Pride:** The campaign taps into the emotions of national pride and encourages individuals to take action towards solving the global recycling problem.

### Sectors Adopting This

- **Environmental Conservation:** The 'Recycle Your Country' campaign presents opportunities for businesses involved in waste management, recycling infrastructure development, and sustainable practices.
- **Advertising and Marketing:** The creative approach utilized in the campaign opens up possibilities for advertising agencies to explore unconventional and impactful ad strategies.
- **Education and Activism:** The campaign provides opportunities for organizations focused on environmental education and activism to engage with the target audience and promote the importance of recycling.

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