# Artistic Eco-Awareness Campaigns The Recycle Everything Campaign Effectively Supports Recycling By Nicole Ballantyne-Choo | Published 2013-08-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/recycle-everything-campaigns References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/07/nyc-recycles-recycle-everything/) ‘NYC Recycles: Recycle Everything’ Campaign is a collection of powerful, [eco-awareness advertisements](https://www.trendhunter.com/trends/outdoor-advertising-campaign) by Advertising Agency Grey in New York. The ads focus on how important recycling is to help reduce the amount of waste added to the earth every day. With a white background, the colorful images definitely catch people’s attention. The images include an outline of a recyclable item made up of product and brand images.The amount of brands shown emphasizes the vast opportunity people have to recycle yet choose not to. Messages like, “recycled as a can, reborn as a can” hint at how just a simple act of recycling an make a huge difference. The ads are simple yet make an impact, as they open people’s eyes to the fact that [recycling is simple](https://www.trendhunter.com/trends/cocacola-and-merlin-entertainments) and starts with them. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-awareness Advertisements:** Opportunity to create impactful advertisements that raise eco-awareness and promote recycling. - **Visual Messaging Campaigns:** Disruptive innovation opportunity to use visual imagery to convey powerful messages and engage audiences. - **Sustainable Branding:** Rise of branding initiatives that highlight sustainability and recycling efforts to attract conscious consumers. ### Sectors Adopting This - **Advertising:** Potential for advertisers to create eco-awareness campaigns that capture attention and promote positive behavior change. - **Waste Management:** Opportunity for waste management companies to collaborate with advertising agencies and create impactful campaigns that encourage recycling. - **Consumer Goods:** Brands in the consumer goods industry can embrace sustainable branding and highlight their recycling efforts to attract eco-conscious consumers. ## Related on Trend Hunter - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Collaborative Recycling Initiatives](https://www.trendhunter.com/trends/comprehensive-recycling.md) - [Virtual Recycling Campaigns](https://www.trendhunter.com/trends/intel-and-dell.md) - [Recycled Collectible Toys](https://www.trendhunter.com/trends/recyclings.md) - [Recycled Plastic Bottle Campaigns](https://www.trendhunter.com/trends/toss-in-take-out.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md)