# Fully Recyclable Toothpaste Tubes Tom's of Maine Boasts a First-of-Its-Kind Packaging Innovation By Laura McQuarrie | Published 2019-07-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/recyclable-toothpaste-tube References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Colgate-Palmolive_launches_worlds_first_recyclable_toothpaste_tube/155955) & [colgatepalmolive](https://www.colgatepalmolive.com/) For its Tom’s of Maine brand, Colgate-Palmolive is now introducing the world’s very first recyclable toothpaste tube. This is a notable innovation in packaging, as most toothpaste tubes are conventionally made with sheets of plastic laminate that are layered around protective aluminum. This new solution is based on the use of high-density polyethylene (HDPE) and has even been recognized by The Association of Plastic Recyclers (APR) as a first-of-its-kind design. After being introduced via its Tom's of Maine brand, Colgate-Palmolive has the potential, and plans, to introduce the fully recyclable packaging solution to its other brands like Colgate. Consumers are now more conscious than ever not only about a product's ingredients but also the way packaging can be responsibly dealt with after its useful life. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 12% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Recyclable Packaging:** The introduction of the world's first recyclable toothpaste tube opens up opportunities for other industries to develop fully recyclable packaging solutions. - **Plastic Reduction:** The use of high-density polyethylene (HDPE) in toothpaste tubes presents an opportunity for industries to reduce the use of plastic laminate and explore alternative materials. - **Sustainable Consumerism:** Increasing consumer consciousness about packaging sustainability creates opportunities for businesses to market and develop sustainable products. ### Sectors Adopting This - **Personal Care Products:** The personal care industry can explore the use of recyclable packaging solutions to meet the growing consumer demand for sustainable products. - **Food and Beverage:** The food and beverage industry can adopt similar packaging innovations to reduce plastic waste and address consumer concerns about packaging sustainability. - **Household Products:** Manufacturers of household products can leverage the concept of recyclable packaging to differentiate their brands and tap into the environmentally conscious consumer segment. ## Related on Trend Hunter - [Reduced Plastic Toothpaste Packaging](https://www.trendhunter.com/trends/colgatepalmolive-1.md) - [Recyclable Toothpaste Pouches](https://www.trendhunter.com/trends/toothpaste-pouch.md) - [Sustainable Reusable Toothpaste Containers](https://www.trendhunter.com/trends/mimo.md) - [Paper-Made Oral Care Packaging](https://www.trendhunter.com/trends/toothbrush-packaging.md) - [Paper Chewing Gum Tubes](https://www.trendhunter.com/trends/chewing-gum-tube.md) - [Paper-Based Potato Chip Packaging](https://www.trendhunter.com/trends/pringles-packaging.md) - [Natural Whitening Toothpastes](https://www.trendhunter.com/trends/whiten-toothpaste.md) - [Tubular Paper-Made Snack Packaging](https://www.trendhunter.com/trends/sonoco-paper-can.md) - [Free-From Deodorant Ranges](https://www.trendhunter.com/trends/toms-of-maine-deodorant.md)