GoGo squeeZ has announced that it will unveil a new recyclable pouch packaging design onto the market by 2022 in a bid to help it avoid unnecessary waste that could be created by its products.
The brand's new pouch packaging will be 100% recyclable and have no aluminum layer in order to make it as suitable as possible for being recycled. The helicopter cap will undergo a 40% reduction, which will make it have overall 80% less plastic when compared to competitor alternatives. The move comes as the first of its kind by pouched product producers that combats against packaging waste.
The GoGo squeeZ recyclable pouch packaging will be supported by educational efforts to ensure consumers are aware of how they can recycle it after use.