# Recyclable Pet Food Pouches Purina Introduced New Pet Food Packaging in the UK By Michael Hemsworth | Published 2022-06-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/recyclable-pet-food-pouches References: [talkingretail](https://www.talkingretail.com/products-news/grocery/purina-debuts-recyclable-pet-food-pouches-09-06-2022/) & [purina](https://www.purina.co.uk)  These recyclable pet food pouches have been introduced by [Purina](https://www.trendhunter.com/trends/meatless-treats-for-dogs) in the UK to give some of the brand's products a more eco-friendly edge and keep them relevant for today's consumers. The [Nestle](https://www.trendhunter.com/trends/nestl-quality-street)-owned brand is using the recyclable pouches for its Gourmet wet cat food across the Mon Petit range with additional products expected to use them in the near-future. The new packaging will be debuted in the UK, but also across Europe for a total of 20 countries in all. Head of Packaging for Nestle UK & Ireland Sokhna Gueye commented on the new recyclable pet food pouches saying, "The new mono material pouches are another great example of our commitment to using simpler packaging, making recycling easier for pet owners. These new pouches demonstrate progress.” ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 28% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Recyclable Pet Food Packaging:** Purina is introducing new eco-friendly pet food pouches to meet the demands of today's environmentally conscious consumers. - **Simpler Packaging Solutions:** Nestle's commitment to simple packaging with the introduction of the recycle-friendly pouches. - **Eco-friendly Consumer Products:** The rising trend of eco-conscious consumers is pushing brands like Purina to innovate recyclable packaging options for all types of consumer products. ### Sectors Adopting This - **Pet Food Industry:** The pet food industry can capitalize on the growing trend of eco-friendly pet products by introducing more sustainable packaging options like Purina's recyclable pet food pouches. - **Packaging Industry:** The introduction of recyclable mono-material packaging opens up new opportunities for the packaging industry to create more sustainable and eco-friendly packaging options. - **Consumer Goods Industry:** In response to the increasing demand for eco-friendly consumer products, the consumer goods industry can innovate new sustainable product packaging solutions like Purina's new pet food packaging. ## Related on Trend Hunter - [Recyclable Pet Food Pouches](https://www.trendhunter.com/trends/monomaterial-pet-food-packaging.md) - [Peelable Snack Pouches](https://www.trendhunter.com/trends/proampac.md) - [Pet Gear Recycling Schemes](https://www.trendhunter.com/trends/wag-n-wash.md) - [Recyclable Food Pouches](https://www.trendhunter.com/trends/totalenergies.md) - [Recyclable Noodle Pot Packaging](https://www.trendhunter.com/trends/recyclable-noodle-pot.md) - [Paper-Made Frozen Food Packaging](https://www.trendhunter.com/trends/recyclable-paper-bags.md) - [Recyclable Grated Cheese Packages](https://www.trendhunter.com/trends/fullyrecyclable-grated-cheese-packaging.md) - [Recyclable Paper-Made Coffee Packaging](https://www.trendhunter.com/trends/recyclable-coffee-packaging.md) - [Paper-Made Porridge Packaging](https://www.trendhunter.com/trends/quaker-porridge-pots.md)