# Fully Recyclable Eyeshadow Palettes Edge of Reality Has No Mirrors, Magnets or Metal Hinges By Laura McQuarrie | Published 2020-11-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/recyclable-eyeshadow-palette References: [prnewswire](https://www.prnewswire.com/news-releases/pizza-hut-releases-limited-edition-original-pan-weighted-blanket-in-partnership-with-gravity-blanket-just-in-time-for-the-holidays-301175691.html) & [kvdveganbeauty](https://www.kvdveganbeauty.com/) The Edge of Reality Eyeshadow Palette is KVD Vegan Beauty's first-ever fully recyclable palette, which means that it has no mirrors, metal hinges or magnets so that it's ready to recycle. The makeup palette shares 14 [vegan-friendly eyeshadows](https://www.trendhunter.com/trends/easy-bake-airbrush-matte), including a mix of shades that are shimmering and matte with classic neutrals and jeweled effects. With the versatile palette, the [shimmering shades](https://www.trendhunter.com/trends/beauty-bento) can be applied wet ot dry, offering boundless ways for beauty lovers to express themselves creatively. The eco-friendly and cruelty-free eyeshadow palette contains a mix of minimalist and eye-catching shades like Immersion, Illusion and navy Escapist, as well as the champagne-colored Dimensions and a plum burgundy shade called Transformation. As well as being drawn to the dazzling shades, environmentally minded consumers will appreciate the [recyclable packaging](https://www.trendhunter.com/trends/suqqu) that it comes in. Image Credit: KVD Vegan Beauty ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 82% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Beauty Products:** Disruptive innovation opportunity: Develop more beauty products that are fully recyclable to appeal to eco-conscious consumers. - **Versatile Makeup Palettes:** Disruptive innovation opportunity: Create makeup palettes that can be applied in multiple ways to provide endless creative expression for consumers. - **Vegan-friendly Cosmetics:** Disruptive innovation opportunity: Meet the growing demand for vegan cosmetics by creating more cruelty-free makeup products. ### Sectors Adopting This - **Beauty and Personal Care:** Disruptive innovation opportunity: This industry can explore the development of eco-friendly, versatile, and vegan cosmetics to appeal to conscious consumers. - **Sustainable Packaging:** Disruptive innovation opportunity: Create innovative and fully recyclable packaging options to appeal to environmentally conscious consumers in various industries - **E-commerce:** Disruptive innovation opportunity: Online retailers can offer a curated selection of eco-friendly, versatile, and vegan beauty products to appeal to a growing market of conscious consumers. ## Related on Trend Hunter - [Skin-Caring Eyeshadows](https://www.trendhunter.com/trends/oceanly-eyeshadows.md) - [Refillable Magnet-Free Makeup Packaging](https://www.trendhunter.com/trends/fenty-beauty-packaging.md) - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Metallic Gel Eyeshadows](https://www.trendhunter.com/trends/gel-eyeshadow.md) - [Bold Creamy Eyeshadows Pensils](https://www.trendhunter.com/trends/vegan-eyeshadow-pencil.md) - [Plant-Powered Eyeshadow Palettes](https://www.trendhunter.com/trends/well-people.md) - [Bold Limited Edition Palettes](https://www.trendhunter.com/trends/mini-color-shifter-strange-botanicals.md) - [Coffee-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/coffee-kitten.md) - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md)