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# Recyclable Shoe Trials
Recyclable adidas Ultraboost is Being Tested by 150 Creators

By Ell Smith | Published 2020-10-19 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/recyclable-adidas-ultraboost
References: [hypebae](https://hypebae.com/2020/10/adidas-ultraboost-dna-loop-sneakers-made-to-be-remade-sustainable-recyclable-creators-club-2021-release) & [adidas](https://www.adidas.com/us/account-register)

The recyclable [adidas Ultraboost](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost) is a sustainable iteration of the popular shoe, and was made from one single material. The making of these shoes has been an incredibly unique journey that's not over quite yet. Back in April of last year, the sportswear brand reached out to 200 creators, asking them to test their shoes and provide honest feedback. Later, a second generation of the shoes were released to the creators.

Now, the shoe arrives in its [most sustainable iteration](https://www.trendhunter.com/trends/swave-sport), and is going through its third round of testing among the creators. Those that signed up for the latest 21-week testing period did so by “making a commitment to return the shoes to be grinded, shredded and turned into something new.”

Image Credit: adidas

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 44% | Activity: 29% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Recyclable Shoes:** Opportunity for brands to develop recyclable shoes made from a single material, reducing waste and promoting sustainability.
- **Creator Testing Programs:** Incorporating feedback from creators to improve product design and build brand loyalty.
- **Circular Economy:** Emphasizing the importance of recycling, repurposing, and reusing materials to reduce environmental impact.

### Who This Affects Most

- **Sportswear:** Potential to create sustainable sportswear products that appeal to environmentally-conscious consumers.
- **Recycling and Waste Management:** Opportunity to develop innovative recycling methods for shoe materials and contribute to a circular economy.
- **Consumer Goods:** Brands can tap into sustainable product design trends to attract conscious consumers and promote their commitment to the environment.

## Related on Trend Hunter

- [Sustainable 3D-Printed Footwear](https://www.trendhunter.com/trends/4dfwd-1.md)
- [Textile-to-Textile Recycled Sneakers](https://www.trendhunter.com/trends/allbirds-remix.md)
- [Sustainable Modular Sneakers](https://www.trendhunter.com/trends/modular-sneaker-1.md)
- [Redesigned Flagship Running Shoes](https://www.trendhunter.com/trends/adidas-ultraboost-5x.md)
- [Recyclable Material Sneakers](https://www.trendhunter.com/trends/salomon-xt-pure-advanced.md)
- [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md)
- [Custom 3D-Printed Sneakers](https://www.trendhunter.com/trends/sean-wotherspoon-x-zellerfeld.md)
- [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md)
- [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md)
