# Reusable Movie Props A Recurring Newspaper has Made the Rounds in Several Hollywood Productions By Allison Love | Published 2010-06-08 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/recurring-newspaper References: [theawesomer](http://theawesomer.com/the-recurring-prop-newspaper/43806/) & [picasaweb.google](http://picasaweb.google.com/kata180/CrossoverekUjsag#) Considering how this recurring newspaper has actually been featured in many major [Hollywood](https://www.trendhunter.com/trends/houseplant-directors-chair) movies and TV shows, the fact that no one ever noticed its recurrence until now is quite hilarious. The newspaper prop debuted in old school shows like 'Married with Children' and has made its way to present-day shows like 'Modern Family.' This connection is significant since it's the same actor holding the paper in two entirely different shows and time periods! This amazing recurring newspaper has made the rounds, spanning a career longer than most of the actors who hold it! I think Hollywood should spend that extra $2 and buy a new paper, as this one has probably reached its time. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 84% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What Makes This Trend Stand Out - **Recurring Props:** Opportunity for prop makers to create recurring props that can be featured in multiple movies and TV shows. - **Easter Egg Props:** Potential for prop makers to create easter egg props that can hide in plain sight across different productions. - **Nostalgic Props:** Demand for props that evoke nostalgia and connect different scenes in various movies and TV shows. ### Sectors Adopting This - **Prop Making:** Prop making industry can capitalize on the demand for recurring, easter egg, and nostalgic props. - **Film and Television:** Film and television production companies can use recurring props to create interconnected universes and build fan engagement. - **Entertainment Memorabilia:** Opportunity for the entertainment memorabilia industry to acquire and sell iconic recurring props to collectors and fans. ## Related on Trend Hunter - [Comedic Groundhog Day Campaigns](https://www.trendhunter.com/trends/lays-for-days.md) - [Nostalgic Film-Retail Speakeasies](https://www.trendhunter.com/trends/blockbuster.md) - [Magic Trick Popcorn Buckets](https://www.trendhunter.com/trends/cinemark-popcorn-bucket.md) - [Meme-Themed Cartoon Figures](https://www.trendhunter.com/trends/spider-man-no-way-home.md) - [Iconic Show Toronto Popups](https://www.trendhunter.com/trends/the-one-in-toronto.md) - [Retro Cinema Collectibles](https://www.trendhunter.com/trends/lightup-delorean-popcorn.md) - [Endless Toilet Paper Rolls](https://www.trendhunter.com/trends/forevr-roll.md) - [Collectible Pop Culture-Referencing Toys](https://www.trendhunter.com/trends/san-diego-comiccon.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md)