# Shoebox-Inspired Bold Bags Nike's New Rectangular Bag References Its Iconic Shoebox By Amy Duong | Published 2020-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rectangular-bag References: [hypebeast](https://hypebeast.com/2020/3/nike-shoebox-bag-orange-white-ba6149-810-release-info) & [atmos-tokyo](https://www.atmos-tokyo.com/items/ba6149-810) [Nike Sportswear's](https://www.trendhunter.com/trends/nike-birthday-pillow-gift-box) iconic shoebox is reimagined to function in a new angle with the recent launch of the [rectangular bag silhouette](https://www.trendhunter.com/trends/bask-bag). The carrying design is made to imitate the exact look of the familiar bright orange shoebox, including the [bold white Swoosh branding details](https://www.trendhunter.com/trends/monogramheavy-bags). The color palette and details are exact to the shoebox, making it a functional piece to carry one's shoes. It is constructed from 100% polyester materials and feature small graphics along the side of the bag. There are also zippers to close the bag but also allow for easy access to the internal compartment with an additional black eyelet for breathability. Notably, at the lower side of the bag is the small text that can be found at the bottom of the shoeboxes reading the European headquarters of the brand. Image Credit: atmos ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 51% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Shoebox-inspired Bags:** Creating bags with designs that are inspired by iconic products can create a new market for functional accessories. - **Branded Accessories:** Utilizing well-known branding designs on non-traditional products opens up possibilities for successful collaborations. - **Sustainable Materials for Accessories:** Using sustainable materials can increase the appeal of functional accessories while reducing the environmental impact. ### Industries Being Reshaped - **Fashion Accessories:** The fashion accessories industry can benefit from creating functional products that are inspired by iconic products. - **Brand Partnerships:** Creating branded bags with successful fashion brands can lead to successful collaborations. - **Sustainable Fashion:** Sustainability should be the focus industries that create functional accessories that are inspired by iconic products. ## Related on Trend Hunter - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Logo-Shaped Sportswear Pillows](https://www.trendhunter.com/trends/nike-birthday-pillow-gift-box.md) - [Sneaker-Resembling Leather Wallets](https://www.trendhunter.com/trends/nike-cardholder.md) - [Hands-Free Phone Bags](https://www.trendhunter.com/trends/nikes-phone-crossbody-bag.md) - [Sneaker-Centric Cargo Bags](https://www.trendhunter.com/trends/collectors-duffle.md) - [Eco-Conscious Sporty Tote bags](https://www.trendhunter.com/trends/forward-cargo-tote.md) - [Luxurious Spring-Ready Sneakers](https://www.trendhunter.com/trends/box-sneaker.md) - [Accessibility-Focused Sport Bags](https://www.trendhunter.com/trends/easyon-backpack.md) - [Co-Branded Beverage Boxes](https://www.trendhunter.com/trends/beverage-box.md)