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# Anime Recruitment Campaigns
Abell Pest Control Attracted Potential Employees with Pokemon Go

By Laura McQuarrie | Published 2016-08-12 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/recruitment-campaign
References: [marketingmag](http://www.marketingmag.ca/jobzone-news/how-abell-pest-control-used-pokemon-go-for-recruitment-181090?rss=yes) & [abellcareers](http://abellcareers.com)

The popularity of the [augmented reality Pokémon Go game](https://www.trendhunter.com/trends/pokemon-generator) has inspired products, location-specific advertisements, promotions, as well as a unique recruitment campaign from Abell Pest Control.

The brand noticed some of the similarities between hunting for pests and capturing the virtual monsters and decided to turn the [popular gaming app](https://www.trendhunter.com/trends/in-airport-activation) into a tool for recruitment. Recruiters set out for a full day of exploring Toronto, Canada and made use of the [in-game "lures"](https://www.trendhunter.com/trends/lawa) in order to draw in nearby players.

The results of the Pokémon Go recruitment campaign from Abell Pest Control are impressive, as the company reports that it has received double the number of applications over the past two weeks in comparison to the same period last year.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 16% | Activity: 50% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### What's Driving This Trend

- **Augmented Reality Recruitment:** Using augmented reality games like Pokémon Go to attract potential employees with interactive experiences.
- **Location-based Advertising:** Utilizing location-specific advertisements to draw in potential applicants and engage with them in unique ways.
- **Gamification in Recruitment:** Incorporating gamification elements into the recruitment process to make it more engaging and exciting for candidates.

### Who This Affects Most

- **Pest Control:** Applying disruptive innovation opportunities by leveraging augmented reality games to attract tech-savvy professionals to the industry.
- **Advertising and Marketing:** Exploring disruptive innovation opportunities by incorporating location-based advertising to enhance brand awareness and recruit talent.
- **Human Resources:** Capitalizing on disruptive innovation opportunities by incorporating gamification elements into the recruitment process to attract and engage top talent.

## Related on Trend Hunter

- [Augmented Reality Hunting Games](https://www.trendhunter.com/trends/monster-hunter-now.md)
- [Virtual Recycling Campaigns](https://www.trendhunter.com/trends/intel-and-dell.md)
- [Complementary Social Gaming Apps](https://www.trendhunter.com/trends/social-ar-app.md)
- [Baseball-Inspired Game Collaborations](https://www.trendhunter.com/trends/pokemon-go-1.md)
- [AR-Powered Cereal Games](https://www.trendhunter.com/trends/general-mills-1.md)
- [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md)
- [Anime-Branded Noodle Products](https://www.trendhunter.com/trends/batchelors-noodles.md)
- [Alien-Hunting AR Games](https://www.trendhunter.com/trends/taito.md)
- [Clear In-Game Billboard Advertisements](https://www.trendhunter.com/trends/american-truck-simulator.md)