# Interactive Recruitment Billboards easyJet's Campaign Encourages Women to Consider a Pilot Career By Laura McQuarrie | Published 2024-04-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/recruitment-billboards References: [famouscampaigns](https://www.famouscampaigns.com/2024/04/easyjet-unveil-talking-billboard-for-recruitment-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=easyjet-unveil-talking-billboard-for-recruitment-campaign)  [easyJet's](https://www.trendhunter.com/trends/letters-to-santa-campaign) newest campaign transforms traditional one-dimensional recruitment billboards into a dynamic, [interactive display](https://www.trendhunter.com/trends/huggable-poster), captivating passersby with the chance to chat with real top talent from its workforce. Created to get young women to consider a career as a pilot, easyJet's billboard in London features not only a scannable QR code but also real-life easyJet Captain Sarah Acklerley. According to a new survey by the airline, 47% of young girls said they believe a pilot is a job for a man and 41% report never seeing a female pilot. What's more, 57% of polled participants believed that a university degree is required to become a pilot. Beyond its myth-debunking billboard, easyJet is inspiring the next generation of female pilots with school visits and [Summer Flight School](https://www.trendhunter.com/trends/summer-flight-school). ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 76% | Activity: 38% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What's Driving This Trend - **Dynamic Recruitment Experiences:** Transforming traditional billboards into interactive displays to engage passersby with real top talent from the workforce. - **Gender Diversity Initiatives:** Encouraging young women to consider careers in traditionally male-dominated fields through innovative campaigns and educational outreach. - **Myth-debunking Marketing Strategies:** Challenging misconceptions and stereotypes associated with certain professions by utilizing creative and educational advertising methods. ### Who This Affects Most - **Advertising & Marketing:** Opportunities for companies to revolutionize traditional advertising mediums by incorporating interactive elements and real-life experiences. - **Aviation:** Exploring strategies to attract and retain diverse talent in the aviation industry by dismantling gender stereotypes and promoting inclusivity. - **Education & Training:** Innovative approaches to inspire and prepare the next generation for non-traditional career paths through hands-on experiences and outreach programs. ## Related on Trend Hunter - [Kid-Friendly Aviation Programs](https://www.trendhunter.com/trends/summer-flight-school.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Convenience Retailer Hiring Campaigns](https://www.trendhunter.com/trends/pilot-hiring-campaign.md) - [Inspiring Women-Focused Campaigns](https://www.trendhunter.com/trends/computer-science-is-everything.md) - [Interactive Advertising Installations](https://www.trendhunter.com/trends/feel-the-billboard.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [AI-Generated Airline Campaigns](https://www.trendhunter.com/trends/ai-adventure-campaign.md)