# Social Media Employer Ventures How 'Recruiting Technology: a Social History' Has Changed Hiring By Jennifer Gosnell | Published 2012-05-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/recruiting-technology References: [mashable](http://mashable.com/2012/05/13/social-recruiting-technology/) & [deondesigns](http://www.deondesigns.ca/blog/the-history-of-social-recruiting-technology-infographic/) The new infographic 'Recruiting Technology: a Social History' explaining the differences in hiring practices over the past decade depicts how social media sites have revolutionized the workplace. [Resume databases](https://www.trendhunter.com/trends/application-tracking-system), career sites, recruitment marketing and being able to manage workplace relationships through the web are just some of the ways that these sites have completely re-worked offices and careers. Making it easier for candidates to find employers and vice versa, recruiting technology has improved the efficiency of a job search. Being web and tech-savvy has become an invaluable asset that is a make-it-or-break-it factor in almost any job search in the 21st century. As a result, career profiles, online networking abilities and Web strategy is a must-have for working professionals now. Sites like [LinkedIn](https://www.trendhunter.com/trends/career-app) and [Monster](https://www.trendhunter.com/trends/scoutly-platform) offer the greatest chance for the nearly 50% of Americans with jobs to find better jobs, and the 65% of American adults using social media to keep up with their client and business relations. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 65% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Recruiting Technology:** Disruptive innovation opportunity: Develop advanced algorithms and machine learning models to match job seekers with the most suitable employers based on their skills and preferences. - **Online Networking:** Disruptive innovation opportunity: Create a platform that leverages virtual reality to simulate in-person networking events, providing professionals with a more immersive and interactive networking experience. - **Career Profiles:** Disruptive innovation opportunity: Build an AI-powered career platform that analyzes individuals' online presence and provides personalized recommendations for skills development and career advancement. ### Who This Affects Most - **Recruitment:** Disruptive innovation opportunity: Develop an AI-powered recruitment platform that automates the screening and shortlisting process, saving time and effort for both employers and candidates. - **Social Media:** Disruptive innovation opportunity: Create a social media platform specifically designed for professional networking, offering features tailored to the needs of job seekers, employers, and industry professionals. - **Career Development:** Disruptive innovation opportunity: Establish an online learning platform that combines educational content with real-world projects, providing professionals with hands-on experience and valuable skills for career growth. ## Related on Trend Hunter - [Video-Based Hiring Platforms](https://www.trendhunter.com/trends/social-hiring-platform.md) - [Chinese Career Apps](https://www.trendhunter.com/trends/career-app.md) - [AI Hiring Assistants](https://www.trendhunter.com/trends/linkedin-hiring-assistant.md) - [Job Hunting AI Tools](https://www.trendhunter.com/trends/jobbuddy.md) - [Hiring Workflow Platforms](https://www.trendhunter.com/trends/resume-in-a-minute.md) - [AI-Driven Job Recruiter Tools](https://www.trendhunter.com/trends/aidriven-job-recruiter-tools.md) - [AI-Enhanced Job Searching Apps](https://www.trendhunter.com/trends/simplify-job-search.md) - [Speedy AI-Powered Recruitment Platforms](https://www.trendhunter.com/trends/hiretual-recruitment-platform.md) - [Tech Job Aggregator Tools](https://www.trendhunter.com/trends/career-hound.md)