# Comedic Sports Venn Diagrams Recreational Equipment Inc. Ads are Made for Outdoor Enthusiasts By Ariel Weber | Published 2013-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/recreational-equipment-inc References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/rei-clever-venn-diagrams) & [facebook](https://www.facebook.com/REI) Recreational Equipment Inc. ([REI](https://www.trendhunter.com/trends/rei-coop1)) has come up with a clever ad campaign using venn diagrams. Though many of us remember using venn diagrams in grade school, REI has used it to their advantage to make a series of [simple yet effective advertisements](https://www.trendhunter.com/trends/nobody-reads-ads). As the company is a sports company, each of them have a [winter sport theme](https://www.trendhunter.com/trends/stella-artois-ads) to them, some of which including skiing or snowboarding. Though the intent of these ads is to appeal to the sports fans out there, you don't have to know how to ski to be able to enjoy its ingenuity and smart marketing strategy. As Recreational Equipment Inc. (REI) demonstrates, sometimes it's in the simplest ideas that can be the most effective. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 60% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Creative Advertisements:** Opportunity for companies to create simple yet effective ad campaigns using creative concepts like Venn diagrams. - **Sports and Winter Activities:** Opportunity for businesses to tap into the growing market of sports enthusiasts and winter activity enthusiasts. - **Smart Marketing Strategies:** Opportunity for companies to implement creative and clever marketing techniques to capture consumers' attention and interest. ### Where This Applies - **Sports Equipment Industry:** Opportunity for companies in the sports equipment industry to target sports enthusiasts through innovative and creative ad campaigns. - **Tourism Industry:** Opportunity for the tourism industry to target winter activity enthusiasts through advertising and promotions. - **Advertising Industry:** Opportunity for the advertising industry to develop new and innovative strategies, such as using Venn diagrams, to create effective marketing campaigns. ## Related on Trend Hunter - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Accessible Sportswear Campaigns](https://www.trendhunter.com/trends/accessible-sportswear.md) - [Upcycled Couch Sports Bags](https://www.trendhunter.com/trends/off-the-couch-bags.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md)