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# Mask-Friendly Recovery Creams
BeautyLab Created a Pair of Products for Pre- and Post-Mask Use

By Laura McQuarrie | Published 2021-03-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/recovery-cream
References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/New_BEAUTYLAB_pre_and_postmask_creams/175108) & [beautylabinternational](http://www.beautylabinternational.com)

Wearing a face mask has become a part of daily life, and it will remain for the foreseeable future and as a result, people are investing in mask-friendly skincare solutions like [mists, under-mask treatments and recovery creams](https://www.trendhunter.com/trends/aestura-atobarrier365) to tackle concerns like maskne. BeautyLab is introducing a pair of products that are meant to be applied before and after wearing a face mask, so that a supportive skincare ritual can be created.

The Pre-Mask [Barrier Defence Cream](https://www.trendhunter.com/trends/barrier-balancing-water-cream) and [Post-Mask Skin Recovery Cream](https://www.trendhunter.com/trends/primark-performance-beauty) both have vegan-friendly formulas and are suited for all skin types. While the protective cream is designed to be a proactive solution for reducing friction, irritation and dryness, the post-mask cream features soothing and anti-inflammatory bisabolol, antimicrobial radish root and pro-vitamin B5.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 23% | Activity: 28% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Mask-friendly Skincare:** As face masks become a part of daily life, there is a growing demand for skincare products that address mask-related concerns and offer pre- and post-mask application.
- **Proactive Skincare Solutions:** The trend of proactive skincare has emerged as people seek to prevent issues like maskne, creating opportunities for companies to develop innovative products like BeautyLab's Pre-Mask Barrier Defence Cream.
- **Vegan-friendly Formulas:** The popularity of veganism has extended into the beauty industry, with companies like BeautyLab developing vegan-friendly skincare products like their Pre-Mask and Post-Mask creams.

### Where This Applies

- **Beauty:** Beauty companies have an opportunity to provide mask-friendly skincare solutions and develop proactive products that address mask-related concerns.
- **Healthcare:** As face masks become a part of daily life, healthcare companies could consider developing skincare products to reduce irritation and dryness caused by prolonged mask wear.
- **E-commerce:** With the growing demand for mask-friendly skincare solutions, e-commerce companies could explore offering a wider range of products and collaborating with skincare brands to meet consumer needs.

## Related on Trend Hunter

- [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md)
- [Barrier-Boosting Overnight Skincare](https://www.trendhunter.com/trends/hydra-mask-gel-cream.md)
- [Eye Care Products](https://www.trendhunter.com/trends/byomas-undereye-solutions.md)
- [20-Minute Glass Skin Masks](https://www.trendhunter.com/trends/biocollagen-radiance-facial-mask.md)
- [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md)
- [Recovery-Focused Skincare](https://www.trendhunter.com/trends/primark-performance-beauty.md)
- [Eye Care Duos](https://www.trendhunter.com/trends/depuff-eye-gel.md)
- [Hydrating Undereye Masks](https://www.trendhunter.com/trends/4am-skin.md)
- [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md)