# Reconstruct Your Hair While You Color It By Gina Coburn Steele | Published 2007-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reconstruct-your-hair-while-you-color-it References: [joico](http://www.joico.com) [Joico International](https://www.trendhunter.com/trends/defy-damage-collection) has developed a haircolor that can [reconstruct damaged hair](https://www.trendhunter.com/trends/repairing-haircare1) as it colors. This is an industry first. Now you can actually have healthier hair after you color it! The first shipment of [VERO](https://www.trendhunter.com/trends/vero-hooligan-nightfall-watch) KPAK COLOR is due to arrive in Joico's Canadian warhouse in Toronto on February 19. It will be launched at the Montreal ABA Trade Show in March and roll out across the country after that hitting all major cities by May. They are going to change the way we think about haircolor with this new product. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 57% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Reconstructive Haircolor:** Developing haircolor products that not only add color but also reconstruct damaged hair presents a disruptive innovation opportunity for the beauty industry. - **Healthier Haircoloring:** Creating haircolor formulations that promote healthier hair after coloring opens up disruptive innovation possibilities for the beauty and personal care industry. - **Haircare Infused Color:** Combining haircare benefits with haircolor products introduces a disruptive innovation opportunity for the cosmetics and personal care sector. ### Sectors Adopting This - **Beauty Industry:** The beauty industry can leverage the concept of reconstructive haircolor to offer innovative products that enhance the health of the customers' hair during the coloring process. - **Personal Care Industry:** The personal care industry can explore the development of healthier haircoloring formulations to meet the growing demand for products that provide both color and haircare benefits. - **Cosmetics Industry:** The cosmetics industry has the opportunity to create haircolor products infused with haircare ingredients, providing customers with a unique and beneficial coloring experience. ## Related on Trend Hunter - [Advanced Beauty Hair Masks](https://www.trendhunter.com/trends/defy-damage-collection.md) - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md) - [Holiday-Ready Hair Care Sets](https://www.trendhunter.com/trends/professionalgrade-hair-care.md) - [Textured Hair-Specific Color Removers](https://www.trendhunter.com/trends/color-oops.md) - [At-Home Color Treatments](https://www.trendhunter.com/trends/color-pro.md) - [Express Hair Coloring Products](https://www.trendhunter.com/trends/chi-color-express.md) - [Eco-Friendly Upcycled Haircare](https://www.trendhunter.com/trends/innerjoi-by-joico.md) - [Ultra-Hydrating Leave-In Hair Treatments](https://www.trendhunter.com/trends/hydrating-leavein-hair-treatment.md) - [Strengthening Hair Serums](https://www.trendhunter.com/trends/virtue-labs.md)