# Trust-Based Recommendation Apps The Tril App Offers Food Suggestions Based on Real Endorsements By M | Published 2016-04-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/recommendation-app References: [tech.co](http://tech.co/recommendation-app-tril-2016-03) & [itunes.apple](https://itunes.apple.com/ca/app/tril-things-you-love-from/id988551906?mt=8) Consumers are more likely to trust suggestions that come from people they actually know, which is the underlying basis for the recommendations app Tril. The app is designed to allow users to follow people they trust to receive [recommendations on books, food and multimedia](https://www.trendhunter.com/trends/expert-book-recommendations). This ensures provides a nearer guarantee that the consumer will actually enjoy the product if someone they know with similar tastes is suggesting it to them. Tril is an ideal app for consumers that are seeking genuine suggestions that aren't colored with sponsored content, celebrity endorsements or advertisements. Instead the Tril app lets users follow other users based on [similar interests](https://www.trendhunter.com/trends/mutually-app) to receive suggestions on a wide variety of products and services. As millennial consumers seek authenticity in branding, apps such as Tril provide a connected and trustworthy platform for shoppers to find those said products. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 63% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Trust-based Recommendation:** Apps like Tril use real endorsements to provide trustworthy recommendations. - **Authenticity-seeking Consumers:** As brands move towards authenticity, consumer trust becomes essential. - **Endorsement-free Content:** Consumers are becoming weary of content influenced by sponsors, celebrities or ads. ### Where This Applies - **Food Technology:** Tril's food recommendations provide a platform for food industry disruptors. - **Entertainment:** Tril's multimedia recommendations provides opportunities for entertainment industry disruptors. - **Publishing:** Tril's book recommendations provides opportunities for the publishing industry to reach wider audiences. ## Related on Trend Hunter - [Authenticated Product Review Apps](https://www.trendhunter.com/trends/product-review-app.md) - [Social Dining Networks](https://www.trendhunter.com/trends/recce.md) - [Community-Powered Recommendations](https://www.trendhunter.com/trends/something-like.md) - [Shoppable Beauty Routine Apps](https://www.trendhunter.com/trends/beautyshelf.md) - [Gen Z-Targeted Social Apps](https://www.trendhunter.com/trends/social-branding-app.md) - [Cultural Dining Discovery](https://www.trendhunter.com/trends/authfoodmaps.md) - [Social Review Platform Apps](https://www.trendhunter.com/trends/the-ping-app.md) - [Authenticity-Promoting Social Media Apps](https://www.trendhunter.com/trends/viberse-app.md) - [Viral Social Shopping Apps](https://www.trendhunter.com/trends/claim-app.md)