# Reinterpeted Car Classics Recollection Quartett is an Extreme Experiment with Mercedes-Benz By Francis Tiangson | Published 2011-01-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/recollection-quartett References: [coolhunting](http://www.coolhunting.com/culture/recollection-qu.php) & [recollection-quartett](http://recollection-quartett.com/) Recollection Quartett is a project that took on [four experimental fashion designers](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini) and tasked them with exploring four models from the [Mercedes-Benz](https://www.trendhunter.com/trends/art-car-1)' Young Classics collection. The four designers involved in this [collision of fashion and autos](https://www.trendhunter.com/trends/sergio-hudson) are Henrik Vibskov, Bernhard Willhelm, Mikio Sakabe and Peter Pilotto. The Recollection Quartett resulted in uniquely bizarre sets that are wacky, whimsical representations of the selected cars' functions and characteristics. **Implications** - Consumers look for products that are both classic and innovative. Familiar items have the ability of evoking nostalgia, while ones that feature new designs generate excitement. In order to attract a wider audience, companies could integrate both of these elements into their products. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 35% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Classic-innovative Fusion:** Companies should integrate classic and innovative design elements into their products to attract a wider audience. - **Experimental Collaborations:** Collaborations between companies and experimental designers can result in uniquely bizarre products. - **Whimsical Representation:** Creating whimsical representations of products can generate excitement and differentiate them from competitors. ### Industries Being Reshaped - **Automotive:** The automotive industry can collaborate with experimental fashion designers to create unique and innovative car designs. - **Fashion:** The fashion industry can explore collaborations with automotive companies to experiment with new design forms and materials. - **Home Décor:** Home décor companies can integrate unique and whimsical design elements inspired by classic car models into their products. ## Related on Trend Hunter - [Miniature Designer Collectible Cars](https://www.trendhunter.com/trends/art-car-1.md) - [Collaborative Custom Car Designs](https://www.trendhunter.com/trends/model-a7l.md) - [Automaker-Branded Limited-Edition Collections](https://www.trendhunter.com/trends/mercedesbenz-and-superplastic.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Car Part-Repurposed Furniture](https://www.trendhunter.com/trends/furniture-capsule-1.md) - [Dynamic Silhouette Car Concepts](https://www.trendhunter.com/trends/mercedes-dresscode-concept.md) - [Artful Car-Themed Capsule](https://www.trendhunter.com/trends/cao-fei-art-car.md) - [Collaboration Fashion Designer Vehicles](https://www.trendhunter.com/trends/toyota-aygo-x-undercover.md) - [Automobile-Focused Home Designs](https://www.trendhunter.com/trends/ralph-lauren-modern-driver.md)