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# Biodegradable Shampoo Packaging
Recoffee Tree in the Packaging Uses Wasted Coffee Products

By Rahul Kalvapalle | Published 2015-02-24 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/recoffee
References: [miladybeat](http://www.miladybeat.com/next-shampoo-bottle-grow-coffee-tree/) & [red-dot-21](http://www.red-dot-21.com/projects/recoffee-tree-in-the-bottle-25021)

The Recoffee Tree in the Bottle shampoo is an extraordinary product due to the extent of its eco-friendly features, which aren't confined to the product itself but every aspect of it including its packaging.

The shampoo itself includes coffee oil from coffee grounds -- usually discarded as waste material. Additionally, leftover coffee seeds are embedded in a small case at the bottom of the shampoo bottle. Once the shampoo is used up, the Recoffee Tree in the Bottle bottle can be buried in the soil. Over a period of time -- roughly a year -- it will decompose and serve as nutrients for the coffee seeds. Ultimately, the seed in the bottle will grow into a coffee tree.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 49% | Activity: 51% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Eco-friendly Packaging:** Creating biodegradable packaging solutions for consumer products.
- **Waste Utilization:** Finding innovative ways to repurpose and utilize waste materials.
- **Circular Economy:** Developing products and systems that minimize waste and maximize resource efficiency.

### Industries Being Reshaped

- **Beauty and Personal Care:** Exploring sustainable packaging options in the beauty and personal care industry.
- **Food and Beverage:** Finding ways to repurpose waste materials from the food and beverage industry.
- **Sustainable Agriculture:** Adopting eco-friendly practices in agriculture, including using products that can serve as nutrients for crops.

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