# Parallel Coupletography The Reclarkgable Photoshoot Explores Couples' Fashion By Luisa Amanda Gomes | Published 2010-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reclarkgable-photoshoot References: [thetrendygirl.net](http://www.thetrendygirl.net/2010/02/reclarkgables-couples-photography.html) & [estupipedia.blogspot](http://estupipedia.blogspot.com/2010/02/desparejas.html) Spanish photographer 'Reclarkagable,' must certainly think that the belief of couples that spend too much time together end up looking like each other. This is definitely not a collection of photos that display opposites attracting, Reclakagable shows viewers variations of different couples and their [similar fashion senses](https://www.trendhunter.com/trends/sense-of-togetherness). However, is this a true portrayal of how couples dress? This is question I'll need to consider the next time I go shopping for [boyfriend jeans](https://www.trendhunter.com/trends/the-plus-one-edit). **Implications** - Consumers today are drawn to products through which they can experience a particular set of feelings or emotions. Businesses that portray their products with raw, human qualities are very likely to achieve this. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 64% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Humanizing Products:** By portraying products with raw, human qualities, businesses can appeal to consumers seeking emotional experiences. - **Fashion Mirror Effect:** Couples' similar fashion senses can be leveraged by businesses to create new fashion trends and products. - **Identity Fusion:** The phenomenon of couples who spend too much time together looking similar presents an opportunity for businesses to tap into the concept of identity fusion. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage the fashion mirror effect to create new clothing lines targeted towards couples. - **Photography:** Photographers can explore the concept of identity fusion through parallel coupletography. - **Marketing:** Marketers can utilize the trend of humanizing products to create emotionally appealing campaigns. ## Related on Trend Hunter - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Magnetic Couples Socks](https://www.trendhunter.com/trends/magnetic-couples-socks.md) - [Romantic Paint Color Tools](https://www.trendhunter.com/trends/valspar-couples-colour-matching-tool.md) - [Modern Occasion-Focused Apparel](https://www.trendhunter.com/trends/the-plus-one-edit.md) - [Duality-Exploring Art Exhibitions](https://www.trendhunter.com/trends/design-duo-double-feature.md) - [AI-Powered Digital Fashion Solutions](https://www.trendhunter.com/trends/pixelz-x-le-troch.md) - [Family-Wear Minimal Fashion](https://www.trendhunter.com/trends/sense-of-togetherness.md) - [Dating Culture-Inspired Apparel](https://www.trendhunter.com/trends/grailz.md)