# Repurposed Heirloom-Quality Furniture Reclaimed Cleveland by Deej Lincoln Uses Local Materials By Meghan Young | Published 2013-02-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/reclaimed-cleveland References: [coolhunting](http://www.coolhunting.com/culture/reclaimed-cleveland.php) & [reclaimedcleveland](http://reclaimedcleveland.com/) Designing with a purpose has taken on a whole new meaning with projects like Reclaimed Cleveland. Turned into a thriving furniture brand, Reclaimed Cleveland repurposes local materials headed to the landfill. Like many once booming industrial American cities, Cleveland lost a significant chunk of its population during the late 21st century, resulting in countless of abandoned homes. Reclaimed Cleveland takes these materials to create [heirloom quality furniture](https://www.trendhunter.com/trends/columns) that many covet. Founded by Cleveland native Deej Lincoln, Reclaimed Cleveland predominantly revolves around the [use of wood](https://www.trendhunter.com/trends/no1-common). From clocks to tables and mirrors, each product is crafted by a team of skilled carpenters. Reclaimed Cleveland specifically creates unique pieces chock full of history. In fact, their origins are made traceable by the company. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 87% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Furniture Design:** The trend towards sustainable furniture design allows for innovative ways to repurpose and reuse local materials, creating new and beautiful furniture pieces. - **Heritage Branding:** Companies that focus on the history, stories, and people behind the materials used in their products can differentiate themselves in the marketplace with unique and meaningful heritage branding. - **Circular Economy:** Repurposing materials that would otherwise go to waste can create a circular economy, reducing waste and creating new revenue streams for businesses. ### Industries Being Reshaped - **Furniture Industry:** The furniture industry can explore innovative ways to source and repurpose local materials, creating sustainable and meaningful furniture designs. - **Sustainability Industry:** The sustainability industry can partner with furniture companies to promote and support sustainable and circular business practices. - **Heritage Branding Industry:** The heritage branding industry can help companies tell the stories behind the repurposed materials used in their products, creating unique and authentic brand identities. ## Related on Trend Hunter - [Sustainable Creative Craft Series](https://www.trendhunter.com/trends/fyrn-studio-series.md) - [Leftover Wood-Constructed Furniture](https://www.trendhunter.com/trends/alexander-lervik-1.md) - [Sustainable Side Furniture](https://www.trendhunter.com/trends/re-up-side-tables.md) - [Waste-Based Furniture Capsules](https://www.trendhunter.com/trends/ecofriendly-furniture1.md) - [Organic Ancient Design Furniture](https://www.trendhunter.com/trends/earth-to-people-furniture-collection.md) - [Resin Hardware Revivals](https://www.trendhunter.com/trends/meta-hardware.md) - [Recycled Lighting Designs](https://www.trendhunter.com/trends/nytt-lys-collection.md) - [Upcycled Veneer Furniture Collections](https://www.trendhunter.com/trends/the-george-collection.md) - [Sustainable Chrome Furniture](https://www.trendhunter.com/trends/cork-collection.md)