# Barnyard Lookbooks Soon Tong's Reckless Ericka AW11 Series is Dark and Dramatic By Meghan Young | Published 2011-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reckless-ericka-aw11 References: [behance.net](http://www.behance.net/gallery/Reckless-Ericka-Wayfarer/1390865) & [calibrepics](http://www.calibrepics.com) I love when photographers and fashion designers decide to juxtapose clothes against a contrasting backdrop; in the case of the Reckless Ericka AW11 photo series, the [dark, tailored fashion](https://www.trendhunter.com/trends/jiyongkim-fw25) is contrasted quite sharply against the rugged backdrop of a barnyard. Photographed by Soon Tong, the Reckless Ericka AW11 photo series nevertheless has an overall [Gothic vibe](https://www.trendhunter.com/trends/the-october-collection) that bridges the two different worlds together. Actually, there seems to be a story arc embedded in this series, as though a coven of vampires or a mischievous group of socialites is hiding out from something or someone. The Reckless Ericka AW11 photo series interestingly showcases off the [fabulous fall outfits](https://www.trendhunter.com/trends/auteur-studios-fall-2025) in a dramatic way so as to capture our attention immediately. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 46% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Contrasting Backdrops:** Opportunity to explore the juxtaposition of fashion against unexpected backgrounds to create visually striking imagery. - **Gothic Fashion:** Potential to tap into the dark and dramatic aesthetic of Gothic fashion for unique and eye-catching designs. - **Storytelling in Fashion Photography:** Emerging trend of incorporating narrative elements into fashion photography to evoke emotions and engage viewers. ### Who This Affects Most - **Fashion Photography:** Disruptive innovation opportunity to experiment with new concepts and techniques in fashion photography to create captivating visuals. - **Fashion Design:** Potential for disruptive innovation by infusing Gothic elements into fashion design, creating edgy and unconventional garments. - **Visual Storytelling:** Opportunity for disruptive innovation in the field of visual storytelling by integrating fashion narratives into marketing campaigns and brand identity. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)