# Circular Economy Pilates Initiatives FÔLD Launched the ReCircle Program By Kalin Ned | Published 2026-08-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/recircle-program References: [foldreformer](https://foldreformer.com/pages/recircle?srsltid=AfmBOop1-3HEM_ur_dWgnKNNh-JmA5i95flZegdSDQnQkETUNTehMGuw)  FÔLD, the independent British [reformer Pilates brand](https://www.trendhunter.com/trends/connected-training-ecosystem) that has planted nearly 20,000 trees since its inception two years ago through a partnership with Ecodrive, has launched the ReCircle Program. This comprehensive [circular economy initiative](https://www.trendhunter.com/trends/Circular-Packaging-Efforts) is designed to keep FÔLD's equipment in use for longer and prevent premature disposal of its products in landfills. The ReCircle Program consists of three interconnected pillars. The Trade-In Programme for commercial operators allows gyms, studios, and wellness spaces to exchange any old equipment from any brand for a discount on new FÔLD reformers. It removes the logistical friction of disposing of legacy kit. The [Pre-Loved Initiative](https://www.trendhunter.com/trends/circular-fashion-platforms) offers refurbished ex-demo reformers at accessible price points, with each unit inspected, refurbished, and recertified by the brand before resale. The Buy-Back Scheme is set to launch soon, with further details to follow. Image Credit: FÔLD ## Trend Insights (Trend Hunter) - Score: 9.3/10 - Popularity: 97% | Activity: 96% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Circular Fitness Equipment:** Pilates reformers and other wellness assets are becoming candidates for trade-in, refurbishment, and resale models that extend product lifecycles while reducing landfill exposure. - **Pre-loved Wellness Gear:** Certified secondhand equipment creates a lower-cost entry point for studios and consumers while preserving brand trust through inspection and recertification. - **Sustainable Studio Operations:** Wellness operators are gaining access to sustainability-linked procurement options that simplify equipment replacement and align facility upgrades with environmental goals. ### Where This Applies - **Fitness Equipment:** Manufacturers can differentiate through circular service layers such as buy-back, refurbishment, and trade-in programs that turn durable goods into recurring customer relationships. - **Boutique Fitness:** Studios and gyms benefit from accessible equipment renewal pathways that lower capital barriers and support more visible sustainability commitments. - **Waste Management:** Reverse logistics and refurbishment networks are becoming essential partners for brands seeking to divert bulky commercial equipment from disposal streams. ## Related on Trend Hunter - [Modern Studio-Approved Pilates Equipment](https://www.trendhunter.com/trends/studi-reformer.md) - [Foldable Pilates Equipment Designs](https://www.trendhunter.com/trends/foldable-pilates-equipment.md) - [Educational Pilates Campaigns](https://www.trendhunter.com/trends/educational-pilates-campaign.md) - [Oak Slat Wellness Studios](https://www.trendhunter.com/trends/align-studio.md) - [Pilates-Focused Facility Revitalizations](https://www.trendhunter.com/trends/nelson-golf-sports-club.md) - [Unique Pilates Certification Programs](https://www.trendhunter.com/trends/pilates-certification-program.md) - [Empowering Fitness Journey Campaigns](https://www.trendhunter.com/trends/reform-the-rules.md) - [Training Ecosystem Platform Expansions](https://www.trendhunter.com/trends/proprietary-training.md) - [E-Commerce Recycling Programs](https://www.trendhunter.com/trends/guess-again.md)