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# Retro Recipe Card Revivals
A Return to Cooking Inspires 50s Style Stationery

By Jessica Marcel | Published 2009-09-11 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/recipes-cards-cooking-stationery
References: [designspongeonline](http://www.designspongeonline.com/2009/09/new-moontree-letterpress-recipe-cards.html) & [etsy](http://www.etsy.com/shop.php?user_id=5003553)

Recipe cards from moontreepress (available on the always eclectic [Etsy](https://www.trendhunter.com/trends/needledrop-coaster-set)) add a heaping spoonful of cute to any cook’s [recipe collection](https://www.trendhunter.com/trends/tasting-history-cookbook). While, admittedly, good old fashioned note cards are always functional and always cheaper, these recipe cards make homemade creations chic again.

Not since the 50s have recipes received so much attention. The (whispered voice) recession has made the cheap cool again. Things like recycling, [homemade fashion](https://www.trendhunter.com/trends/create-share-kits), and cooking are on the comeback, and these recipe cards are no exception.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 14% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### Why This Trend Is Growing

- **Retro Recipe Card Revivals:** Opportunity for retro-inspired recipe card designs and products to cater to the growing interest in homemade cooking.
- **Return to Cooking:** Innovation opportunity for cooking tools and kitchen gadgets that encourage and support homemade cooking.
- **50s Style Stationery:** Potential for the resurgence of vintage-inspired stationery products that tap into the nostalgia for the 1950s era and its aesthetic.

### Industries Being Reshaped

- **Stationery Industry:** Disruptive innovation opportunities to create retro-inspired stationery products targeting the growing interest in nostalgia and vintage designs.
- **Cooking and Kitchenware Industry:** Opportunities for disruptive innovation in cooking tools and kitchen gadgets that align with the return to homemade cooking and incorporate retro or vintage elements.
- **Homemade Fashion Industry:** Potential for collaboration between homemade fashion brands and retro recipe card designers to create cohesive lifestyle products that cater to the growing interest in all things retro and homemade.

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