# Floating Recipe Photography This Photo Series Captures Raw Ingredients Floating in Mid-Air By Rahul Kalvapalle | Published 2014-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/recipe-photography References: [visualnews](http://www.visualnews.com/2014/08/17/recipe-photographs-give-new-meaning-throwing-meal-together/) & [beckerpavel.de](http://www.beckerpavel.de/) Food photography usually consists of photos of cooked dishes, but this particular series -- put together by Nora Luther and Pavel Becker -- consists of recipe photography, capturing raw ingredients rather than completed dishes or meals. The photographs depict raw ingredients seemingly floating in mid-air, and leave the appearance of the completed dish to the viewer's imagination. What's interesting about this recipe photography series is that it's a lot more like actual cooking than you might think. Anybody who genuinely enjoys cooking knows that sticking to precise recipes is something only beginners do, and that a lot of the best culinary creations are the result of improvisation, experience and finesse. Luther says the photos "serve a foretaste not only of the dish but also of its preparation". This approach ensures that the appearance of the completed dish is left to the viewer's imagination. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 24% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Raw Ingredient Photography:** Capturing raw ingredients in a floating mid-air setting provides a new and visually striking approach to food photography. - **Imaginative Culinary Creations:** By leaving the appearance of the completed dish to the viewer's imagination, this photography series encourages creative cooking and culinary improvisation. - **Preparation as Art:** Highlighting the beauty and anticipation of culinary preparation, these photographs offer a unique perspective on the cooking process. ### Who This Affects Most - **Food and Beverage Photography:** The raw ingredient photography trend opens up opportunities for photographers specializing in food and beverage imagery. - **Cooking and Recipe Apps:** The emphasis on culinary creativity and improvisation in these photographs presents an opportunity for cooking and recipe apps to incorporate such concepts into their platforms. - **Food Styling and Presentation:** The floating ingredient photography trend provides inspiration for food stylists to create visually stunning presentations that play with the viewer's imagination. ## Related on Trend Hunter - [Realistic Food Candles](https://www.trendhunter.com/trends/pantlers-rations.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Floating Component Dining Chairs](https://www.trendhunter.com/trends/floating-top-chair.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [Hyperrealistic Food Art Exhibitions](https://www.trendhunter.com/trends/looks-delicious.md) - [Unconventional Foodie Magazines](https://www.trendhunter.com/trends/food-magazine.md) - [Functional Gingerbread Cameras](https://www.trendhunter.com/trends/gingerbread-camera.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md)