# Recipe-Based Grocery Stores This Store Will Allow Shoppers to Buy Recipe Kits and Ingredients By Katherine Pendrill | Published 2015-06-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/recipe-kits References: [psfk](http://www.psfk.com/2015/06/boston-grocery-store-blue-apron-pantry-grocery-store-pre-portioned-recipe-kits.html) & [pantrystores](http://www.pantrystores.com) 'Pantry' is a new kind of supermarket that will offer customers pre-portioned recipe kits so that they can make perfect meal at home. While there are a number of online subscription services that deliver [recipe kits and ingredients](https://www.trendhunter.com/trends/grubby-and-leon-grocery) to your door, Pantry hopes to bring this kind of concept to a physical retail store. Unlike traditional grocery stores, Pantry will center around 20 separate recipe stations. Each of these stations will feature an image of the finished dish, a list of the ingredients necessary and a handy take-home recipe card with cooking instructions. All of the food at these stations will be pre-portioned, ensuring that customers are not purchasing food that will only go to waste. Pantry will appeal to those who like the idea of [recipe subscription services](https://www.trendhunter.com/trends/fresh-meal-plan), but want to have more flexibility in terms of the meals they can make. With a rotating selection of 20 different meals, Pantry offers a range of choices that will suit any customer. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Recipe Kit Retail Stores:** Opening retail stores with pre-portioned recipe kits to simplify meal preparations. - **In-store Recipe Stations:** Integrating recipe stations within grocery stores to enhance customer shopping experience. - **Flexibility in Meal Planning:** Providing customers with rotating recipe options to increase flexibility in meal planning. ### Where This Applies - **Grocery Retail:** Introducing recipe kit retail stores can disrupt the traditional grocery retail model. - **Meal Kit Delivery:** Preparing and selling pre-portioned recipe kits in retail stores can disrupt the meal kit delivery industry. - **In-store Retail Technology:** Integrating recipe stations within grocery stores can disrupt the in-store retail technology industry. ## Related on Trend Hunter - [Pop-Up Concept Grocery Stores](https://www.trendhunter.com/trends/another-pantry.md) - [Content-Based Shopping Experiences](https://www.trendhunter.com/trends/recipe-hub.md) - [Last-Minute Meal Pop-Ups](https://www.trendhunter.com/trends/no-need-to-go-to-the-store-store.md) - [Purchasable Grocer Recipe Platforms](https://www.trendhunter.com/trends/family-meals-made-easy-recipe-platform.md) - [All-in-One Recipe Discovery](https://www.trendhunter.com/trends/niche-recipes.md) - [Convenient Home Cooking Kits](https://www.trendhunter.com/trends/naksha-recipe-kits.md) - [Recipe Sharing Platforms](https://www.trendhunter.com/trends/shoppable-recipe.md) - [Online Meal Kit Markets](https://www.trendhunter.com/trends/the-blue-apron-market.md) - [Smart Recipe Assistants](https://www.trendhunter.com/trends/syrnyk.md)