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# Dramatic Movie-Themed QSR Movies
KFC and Lifetime Debuted the New 'A Recipe For Seduction' Movie

By Grace Mahas | Published 2020-12-16 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/recipe-for-seduction
References: [thedrum](https://www.thedrum.com/creative-works/project/kfc-recipe-seduction) & [youtube](https://www.youtube.com/watch?v=rHHbTm3Npfk&feature=youtu.be)

[KFC](https://www.trendhunter.com/trends/believe-campaign) recently joined forces with Lifetime to offer fans a suitable romantic short-film film to watch as the holidays draw near, appropriately called 'A Recipe For Seduction.' The new film stars Mario Lopez as a ‘hot’ version of KFC founder Colonel Sanders alongside a young heiress as a romantic love interest and a pair of medalling, malevolent elites in pursuit of his secret chicken recipe.

The mid-form content is a first for the brand and Andrea Zahumensky, KFC US chief marketing officer, commented on the inspiration behind the A Recipe For Seduction film. "We're no stranger to heating things up for the holidays, just like our [famous fried chicken-scented Firelog](https://www.trendhunter.com/trends/kentucky-fried-chicken-rain). But let's face it, we could all use a little distraction this holiday season, so why not fill some of your time at home with a suspenseful drama and the comfort of our world-famous fried chicken? A Recipe for Seduction is a perfect excuse to curl up at home and escape to your own happily ever after.“

Image Credit: KFC, Lifetime

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 7% | Activity: 49% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing)

## Key Themes

### What Makes This Trend Stand Out

- **Branded Short-film Films:** Opportunity for brands to create unique and engaging content by partnering with filmmakers to produce short films that align with their brand image.
- **Celebrity Collaborations:** Collaborating with celebrities to star in movies or short films offers brands a compelling way to generate buzz and reach their target audience.
- **Niche Marketing Through Content:** Creating niche content like a movie-themed QSR film allows brands to target specific audiences and create a unique brand experience.

### Sectors Adopting This

- **Quick Service Restaurants (QSR):** Quick service restaurant chains can explore opportunities to create branded content in the form of short films to enhance brand loyalty and engage customers.
- **Entertainment:** The entertainment industry can seize the trend of branded short films and celebrity collaborations to create unique promotional content and attract viewership.
- **Marketing and Advertising:** Marketing and advertising agencies can assist brands in leveraging the power of branded short films to create memorable and impactful campaigns.

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