# Recipe-Suggesting Shopping Carts The 'Recipe Cart' Suggests Mayo-Infused Recipes as You Shop By Alexander Lam | Published 2013-05-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/recipe-cart References: [springwise](http://www.springwise.com/shopping-cart-mounted-tablet-detects-nearby-items-offers-recipes-real-time/) & [proxxima.br](http://www.proxxima.com.br/home/mobile/2013/05/02/Hellmanns-aposta-em-NFC-para-sugerir-receitas-e-produtos.html) The 'Recipe Cart' is a shopping cart that recommends recipes for ingredients as you walk by them. Part of a campaign for Hellmann's mayonnaise, the cart suggests mayonnaise-infused dishes as the consumer walks around. The cart is composed of a touch screen on top of a conventional shopping cart. When you place a container of Hellmann's mayo in the cart, the touch screen begins suggesting recipes. If you were to walk near the meat aisle, the 'Recipe Cart' might suggest a recipe containing chicken and mayo. The motivation behind this campaign came from the lack of knowledge in Brazil about the versatility of mayonnaise. In addition, a large amount of purchases are made spontaneously at the point-of-sale. With these two factors at play, the 'Recipe Cart' proved to be very effective at generating new sales. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 13% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Smart Shopping Carts:** Adding touchscreens and AI to shopping carts that recommend recipes or products. - **In-store Digital Marketing:** Creating immersive experiences through digital marketing campaigns inside physical stores. - **AI-powered Product Recommendations:** Leveraging AI to suggest products based on customer behavior and preferences. ### Who This Affects Most - **Retail:** Implementing smart shopping carts to improve customer shopping experience. - **Food and Beverage:** Creating recipe suggestion campaigns to showcase the versatility of products like mayonnaise. - **Marketing:** Utilizing digital marketing campaigns to engage and educate customers in-store. ## Related on Trend Hunter - [Recipe-Generating AI Tools](https://www.trendhunter.com/trends/hellmanns.md) - [AI-Powered Recipe Tools](https://www.trendhunter.com/trends/hellmanns-meal-reveal.md) - [Gamified Shopping Carts](https://www.trendhunter.com/trends/smart-shopping-cart-1.md) - [Content-Based Shopping Experiences](https://www.trendhunter.com/trends/recipe-hub.md) - [Humorous Condiment-Inspired Campaigns](https://www.trendhunter.com/trends/endcondimenthoarding.md) - [Connected Grocer Shopping Carts](https://www.trendhunter.com/trends/the-amazon-dash-cart.md) - [Temperature-Sensitive Mayo Jars](https://www.trendhunter.com/trends/hellmanns-smart-jar.md) - [Mayo-Inspired Art Gallery Pop-Ups](https://www.trendhunter.com/trends/art-gallery-popup.md) - [Interactive Traveling Marketing Initiatives](https://www.trendhunter.com/trends/heinz-ketchup-zero.md)