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# Simplistically Chic Cookbook Apps
The Modernist Cuisine Recipe App is Loaded with How-To Videos

By Laura McQuarrie | Published 2013-11-16 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/recipe-app
References: [gizmodo](http://gizmodo.com/the-worlds-most-beautiful-cookbook-is-now-a-beautiful-1463694204) & [itunes.apple](https://itunes.apple.com/us/app/modernist-cuisine-at-home/id731685730?ls=1&mt=8&at=11lncU&ct=stickybutton)

This recipe app transforms Nathan Myhrvold's best-selling 'Modernist Cuisine' cookbook into a fantastic app.

The Modernist Cuisine app features the same photography and recipes that can be found in the cookbook, along with video tutorials that break down techniques like using a blow torch to melt the sugars on top of a crème brûlée. Dynamic photos, diagrams and video tutorials make being able to replicate these recipes that much easier for all levels of chefs.

The app also includes features to help chefs create shopping lists and a glossary to define ingredients that may be foreign to some beginners. To get started, three sample recipes can be downloaded, with additional chapters of the Modernist Cuisine cookbook available for purchase in-app.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 35% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Cookbook App Transformations:** Innovative recipe apps with multimedia features to make cooking easier and more engaging.
- **Dynamic Recipe Demonstrations:** Video tutorials and diagrams to break down cooking techniques and make them accessible for novice and experienced cooks.
- **Customized Culinary Assistance:** Features like shopping lists and ingredient glossaries in recipe apps to assist users in preparing meals.

### Sectors Adopting This

- **Food and Beverage:** The food industry can develop and improve their digital presence by launching cutting-edge cookbook apps with video demonstrations.
- **Technology:** Improve product design with recipe app innovations that combine culinary knowledge and multimedia features.
- **Publishing:** Traditional book publishers can tap into digital space by transforming their best-selling cookbooks into recipe apps with multimedia features.

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- [Digital Cookbook Apps](https://www.trendhunter.com/trends/cook-more.md)
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- [Interactive Recipe Organizers](https://www.trendhunter.com/trends/cookedwiki.md)
