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# Recession Rebranding
RecessIsOn Pursuades Us to ‘F_ck the Recession'

By Marissa Brassfield | Published 2008-11-18 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/recession-rebranding-recessison
References: [notcot.org](http://www.notcot.org/post/16222/) & [recessison](http://recessison.com/)

Lately we’ve been hearing a lot of the “R” word and seeing a lot of hand-wringing at the prospect of [financial loss](https://www.trendhunter.com/trends/creative-promotional-campaign); Recessison.com aims to shoo the evil word ‘recession’ away, rename it to ‘Recess is On,’ and continue on with life.

RecessIsOn.com aims to rid us of our [materialistic ways](https://www.trendhunter.com/trends/coachtopia-1) and look back to a time where the amount of cash in our bank account wasn’t directly correlated with the level of happiness we felt. While this view is a bit too Pollyanna for those who are accustomed to fine living, this [return to true happiness](https://www.trendhunter.com/trends/slovember-campaign) is refreshing.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 23% | Activity: 76% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### Key Themes Behind This Trend

- **Recession Rebranding:** RecessIsOn.com's innovative approach to rebranding the recession as a time for fun and happiness opens up opportunities for companies to create new products and services that cater to this mindset.
- **Anti-materialistic Movement:** The rise of RecessIsOn.com's anti-materialistic movement presents opportunities for industries to develop sustainable and socially-conscious products and services that promote a more fulfilling and meaningful lifestyle.
- **Return to Happiness:** The concept of returning to true happiness, championed by RecessIsOn.com, creates possibilities for industries to focus on experiences and personal enrichment rather than material possessions.

### Where This Applies

- **Wellness and Self-care:** The wellness and self-care industry can tap into the trend of recession rebranding by offering affordable products and services that prioritize mental and emotional well-being.
- **Sustainable Living:** The sustainable living industry can leverage the anti-materialistic movement to promote eco-friendly and ethical products as alternatives to excessive consumption.
- **Experience-based Retail:** The experience-based retail industry can capitalize on the return to happiness trend by creating immersive and interactive shopping experiences that focus on creating memories and moments rather than just selling products.

## Related on Trend Hunter

- [Mood-Enhancing Sparkling Waters](https://www.trendhunter.com/trends/recess-mood.md)
- [Comforting Financial Pop-Ups](https://www.trendhunter.com/trends/experian.md)
- [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md)
- [Experiential Retail Sampling Programs](https://www.trendhunter.com/trends/dollar-general-and-recess.md)
- [Outdoorsy Branding Initiatives](https://www.trendhunter.com/trends/rei-coop1.md)
- [Celebratory Odd Designs](https://www.trendhunter.com/trends/ridiculous-design.md)
- [Social Dining Networks](https://www.trendhunter.com/trends/recce.md)
- [Zero-Proof Craft Mocktails](https://www.trendhunter.com/trends/recess-zero-proof.md)
- [Happiness-Prioritizing QSR Campaigns](https://www.trendhunter.com/trends/adult-unlearn.md)