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# Recession-Proof Drugs
Sleeping Pills and Antidepressants Are Immune to Economy

By Vincent Salera | Published 2009-03-06 | Science
Source: Trend Hunter, https://www.trendhunter.com/trends/recession-proof-sleep-aids-sleeping-pill-and-antidepressant-sales-unaffecte
References: [adage](http://adage.com/article?article_id=135037)

A troubled economy often results in sleepless nights and depression. For pharmaceutical companies, the sale of [sleeping pills](https://www.trendhunter.com/trends/om-sleep-mushroom-capsules) and antidepressants have gone up, even with a dramatic decrease in marketing.

According to a new â€œSleep In Americaâ€ poll from the Washington-based [National Sleep Foundation](https://www.trendhunter.com/trends/national-sleep-foundation), the economy is keeping people from having a [good night's sleep](https://www.trendhunter.com/trends/sleepq-20). I'm quite sure the manufacturers of these products fall asleep quickly--and with huge grins on their faces.

**Implications** - Consumers have become so trusting of certain drugs that they have become a significant part of their daily lives. Companies trying to increase their revenue could focus on this market when coming out with new items.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 35% | Activity: 50% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science)

## Key Themes

### Why This Trend Is Growing

- **Increased Demand for Sleeping Pills:** Opportunity for pharmaceutical companies to develop innovative sleeping aid products to meet the rising demand during economic downturns.
- **Increased Demand for Antidepressants:** Opportunity for pharmaceutical companies to develop innovative antidepressant products to address the growing need for mental health support during economic downturns.
- **Growing Reliance on Pharmaceuticals:** Opportunity for companies to create new products and services that cater to the increasing dependence on pharmaceuticals for sleep and mental well-being.

### Industries Being Reshaped

- **Pharmaceutical Industry:** Pharmaceutical companies can explore disruptive innovation opportunities in developing new sleeping aid and antidepressant products to meet the demand during economic downturns.
- **Wellness Industry:** Companies in the wellness industry can capitalize on the growing reliance on pharmaceuticals by offering complementary services and products that promote holistic well-being.
- **Mental Health Industry:** The mental health industry can leverage the increased demand for antidepressants and develop innovative solutions that address mental health issues during challenging economic times.

## Related on Trend Hunter

- [Non-Addictive Sleep Aids](https://www.trendhunter.com/trends/bazzzics.md)
- [Herbal Sleep Aid Remedies](https://www.trendhunter.com/trends/pascoe-natural-sleep-aids.md)
- [Sleep-Supporting Cereals](https://www.trendhunter.com/trends/sweet-dreams-cereal.md)
- [Calming Neutraceutical Tablets](https://www.trendhunter.com/trends/calming-candy-tabs.md)
- [Sleep-Aiding Dietary Supplements](https://www.trendhunter.com/trends/sleepaiding-dietary-supplement.md)
- [Sleep Aid Apps](https://www.trendhunter.com/trends/sleep-reset.md)
- [Clean Ingredient Sleep Aids](https://www.trendhunter.com/trends/natrol-sleep-capsules.md)
- [Slumber-Supporting Cannabis Capsules](https://www.trendhunter.com/trends/slumbersupporting-cannabis-capsules.md)
- [Targeted Sleep Supplements](https://www.trendhunter.com/trends/nightwise.md)