# Eco-Friendly Recession Blankets Snuggies Gain Popularity Due To Ridiculous Branding By Vincent Salera | Published 2009-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/recession-free-green-friendly-blankets-more-than-4-million-sold-there-is-a References: [adage](http://adage.com/article?article_id=134080) More than 4 million Snuggies blankets were sold in just over three months, and over 200 parody videos of the brand were launched on [YouTube](https://www.trendhunter.com/trends/mint-mobile-mintfomercial). The marketing message states that the Snuggie is a great way to cut heating bills, not to mention is a green energy alternative. The Snuggie blanket allows people to [curl up on the sofa](https://www.trendhunter.com/trends/bohem-blanket) with their hands free to do other things such as drink a hot cup of chocolate or talk on the phone. There is even a [Facebook](https://www.trendhunter.com/trends/mozzarella-stick-scarf) fan club with over 4,000 members. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 17% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Home Products:** The popularity of eco-friendly recession blankets like Snuggies highlights the demand for sustainable home products that offer energy-saving benefits. - **Innovative Branding Strategies:** The success of Snuggies underscores the potential for disruptive innovation in branding, where ridiculous and humorous approaches could capture consumer attention. - **Hands-free Convenience:** The rising popularity of blankets like Snuggies showcases the opportunity for hands-free products that enhance comfort and convenience in everyday activities. ### Where This Applies - **Home Goods:** The success of Snuggies suggests a potential market for home goods companies to develop eco-friendly and energy-saving products like recession blankets. - **Advertising & Marketing:** The Snuggies branding success indicates the potential for disruptive innovations in advertising and marketing, where unconventional and humorous strategies can create viral campaigns. - **Consumer Electronics:** The demand for hands-free convenience, as seen in the popularity of Snuggies, presents an opportunity for consumer electronics companies to develop innovative products that provide comfort while allowing users free hand movement. ## Related on Trend Hunter - [Ultra-Cozy Large Blankets](https://www.trendhunter.com/trends/big-blanket.md) - [Tortilla Throw Blankets](https://www.trendhunter.com/trends/tortilla-throw-blanket.md) - [Children's Wearable Blankets](https://www.trendhunter.com/trends/super-blanky.md) - [Sustainable Warmth Blankets](https://www.trendhunter.com/trends/bohem-1.md) - [Ultra-Comfortable Home Blanket](https://www.trendhunter.com/trends/windowpane-blanket.md) - [Ramen Noodle-Inspired Blankets](https://www.trendhunter.com/trends/marutai-blanket.md) - [Solar-Powered Blankets](https://www.trendhunter.com/trends/solarpowered-blanket.md) - [Cozy Homebody Accessories](https://www.trendhunter.com/trends/casamera-one-blanket.md) - [Ultra-Efficient Heated Blankets](https://www.trendhunter.com/trends/carbon-nanotube-heated-blanket.md)