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# Economic iPhone Protectors
Case-Mate's Utilitarian 'Recession Case' Saves You Money, Not Style

By Robyn Currie | Published 2009-09-11 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/recession-case
References: [gizmodo](http://gizmodo.com/5357228/recession-cardboard-iphone-case-matches-my-furniture) & [case-mate](http://www.case-mate.com/iPhone-3G-Cases/Case-Mate-iPhone-3G--3GS-recession-case.asp)

In these tough economic times it is important to conserve and save where possible. So what do you do when you want to protect your [iPhone](https://www.trendhunter.com/trends/air-case-2), but do not have the coin to do it? Case-Mate’s Recession Case is what you get!

Made out of cardboard, the Recession Case allows you to both protect your iPhone and maintains your uber-cool gadget identity. Although it is not water-proof, and it does require some assemblly, the Recession Case is terribly awesome. It can be purchased as one unit, or as a ‘Bailout Bundle’ in a pack of 10.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 15% | Activity: 62% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What's Driving This Trend

- **Sustainable Phone Accessories:** Case-Mate's Recession Case made from cardboard offers a sustainable alternative for iPhone protection.
- **Budget-friendly Tech Accessories:** The Recession Case by Case-Mate provides an affordable option for protecting iPhones during tough economic times.
- **DIY Phone Cases:** The Recession Case's assembly feature allows users to customize and personalize their own iPhone cases.

### Who This Affects Most

- **Mobile Accessories:** The Recession Case presents an opportunity for mobile accessory companies to explore sustainable and economical alternatives for phone protection.
- **E-commerce:** Case-Mate's Recession Case could attract budget-conscious consumers and spur online sales of affordable tech accessories.
- **Do-it-yourself (DIY):** The Recession Case taps into the growing DIY trend by offering a customizable phone case option for creative consumers.

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