# Bosom-Buddy Booze Campaigns Bushmills Irish Whiskey Knows a Thing or Two About Longevity By Marco DAngelo | Published 2011-10-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/recently-launched-ad-campaign References: [facebook](http://www.facebook.com/media/albums/?id=110843175598736) & [bushmills](http://www.bushmills.com) Earlier this year, [Bushmills Irish Whiskey](https://www.trendhunter.com/trends/bushmills-irish-whiskey) launched a campaign called 'Since Way Back,' putting emphasis on groups of friends who've excelled in their respective fields -- be it art, music, film or fashion. And guess what? The campaign kicks ass. Initially starting in New York, the campaign has extended to Boston, Los Angeles and even Toronto, with artists like funny-man Adam Sandler, folk rock icons Bon Iver and yacht rock pioneers Chromeo. Get a little taste of what the campaign is all about here. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 20% | Activity: 12% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Group-focused Campaigns:** Brands can emphasize on group achievements in their campaigns as a way to create long-lasting impact. - **Celebrity Collaborations:** Collaborating with celebrities or artists in campaigns can give brands wider reach and better engagement. - **City-based Campaigns:** Creating city-based campaigns can help brands create local awareness and a more engaged audience. ### Where This Applies - **Alcohol Beverages:** Brands in the alcohol beverages industry can create group-focused campaigns to improve their marketing strategies. - **Entertainment:** The entertainment industry can collaborate with alcohol brands to enhance their reach and impact with consumers. - **Fashion:** Fashion brands can collaborate with alcohol brands to create group-focused campaigns, linking their image to a particular brand's values. ## Related on Trend Hunter - [Curious Whiskey Campaigns](https://www.trendhunter.com/trends/dont-mention-it.md) - [Status Quo Defying Campaigns](https://www.trendhunter.com/trends/made-to-be-still.md) - [Global Scotch Whisky Campaigns](https://www.trendhunter.com/trends/heres-to-the-story.md) - [Next-Gen Bourbon Campaigns](https://www.trendhunter.com/trends/worth-the-envy.md) - [Reimagined Classic Beer Campaigns](https://www.trendhunter.com/trends/a-lovely-day.md) - [Excellence-Focused Bourbon Campaigns](https://www.trendhunter.com/trends/perfectly-unreasonable.md) - [Tongue-in-Cheek Spirit Campaigns](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt.md) - [Irish Stout Campaigns](https://www.trendhunter.com/trends/guinness-unveiled.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md)