# Low-Calorie THC Beverages Rec. Weed is a THC Beverage with a Non-Alcoholic, Low-Calorie Recipe By Laura McQuarrie | Published 2023-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rec-weed References: [bevnet](https://www.bevnet.com/news/2023/harpoon-launches-thc-infused-hop-forward-non-alc-beverage-in-massachusetts) & [drinkrecweed](https://www.drinkrecweed.com/)  Rec. Weed by [Harpoon Brewery](https://www.trendhunter.com/trends/french-onion-amber-ale) is described as a beverage with a different kind of buzz and that's because it's a [non-alcoholic THC-based beverage](https://www.trendhunter.com/trends/hempderived-thc-beverage). With five milligrams of THC, real passionfruit puree, green tea and hops, this clean and crisp canned drink inspires adults to kick back and unwind with a different kind of beverage. With only [25 calories](https://www.trendhunter.com/trends/diet-root-beer-thc-drink) and three grams of sugar in every slim can, Rec. Weed fills a void in the market. Dan Kenary, CEO and co-founder of Harpoon, said "we saw not only high demand for a THC-based beverage, but an opportunity to experiment in a way that would uniquely leverage our strengths in the beer world." Notably, Rec. Weed is brewed like a session ale but without fermentation and after the steeping process, THC is added to the liquid base before it is carbonated like traditional beer. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 35% | Activity: 36% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Low-calorie Thc-based Beverages:** An opportunity to open up a new market for consumers who are health-conscious and wish to get relaxed without overindulging. - **Non-alcoholic THC Beverages:** Creating more non-alcoholic products that are infused with psychoactive ingredients can be a game-changer for the beverage industry. - **Hybridized Beverages:** Developing beverages that mix alcoholic and non-alcoholic psychoactive elements can help open up a whole new market. ### Industries Being Reshaped - **Beverage Industry:** Beverage industry giants can tap into new markets with non-alcoholic THC-based drinks. - **Cannabis Industry:** More cannabis companies may target non-smoking consumers with non-alcoholic THC beverages. - **Food and Hospitality Industry:** Restaurants and hotels may add non-alcoholic THC beverages to their menus as part of a new trend in sophisticated drink offerings. ## Related on Trend Hunter - [Low-Calorie THC Shots](https://www.trendhunter.com/trends/lowcalorie-cannabis-beverage.md) - [THC/CBD-Infused Craft Beers](https://www.trendhunter.com/trends/ceria.md) - [Approachable Cannabis Drinks](https://www.trendhunter.com/trends/delta9thc-beverages.md) - [Light Cannabis-Infused Tonics](https://www.trendhunter.com/trends/cann-lite.md) - [Alcohol-Free THC-Infused Beverages](https://www.trendhunter.com/trends/canna-drinks-sparkling-mocktails.md) - [Cannabis-Infused RTD Cocktails](https://www.trendhunter.com/trends/emerald-hour.md) - [Calorie-Free Cannabis Beverages](https://www.trendhunter.com/trends/xmg-alt.md) - [Cannabis-Infused Canned Cocktails](https://www.trendhunter.com/trends/readytodrink-thc-beverages.md) - [Adventurous THC-Infused Drinks](https://www.trendhunter.com/trends/trail-magic.md)