# Loyalty-Boosting Rebranding Initiatives Fabrizio Morra & Snask Add Vibrant Hues to Lensway's Image By Kalin Ned | Published 2018-05-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rebranding-initiative References: [behance.net](https://www.behance.net/gallery/65579185/Lensway-Rebrand-Films) & [snask](http://snask.com/case/lensway-rebrand-films/) Stockholm-based Fabrizio Morra and studio Snask embark on a [rebranding initiative](https://www.trendhunter.com/trends/scotts-protein-ball) for popular European lens and [eyewear retailer](https://www.trendhunter.com/trends/hookipa-ultra-campaign) Lensway. The new visual identity was created to boost the business' visibility on the market. The graphic designers were tasked with re-imaging the appearance of the brand and creating a lasting impression through typography, colors and iconography that would enhance consumer loyalty. The re-branding initiative affected everything except the logo. Fabrizio Morra and Snask focused on bringing a strong-hued visual identity to Lensway by selecting [vibrant reds, blues](https://www.trendhunter.com/trends/cooper-street-snacks) and a soft beige as primary colors. The duo also incorporated simplistic eye icons and a beach theme. This gives the re-branding initiative an ultra-playful attitude that is sure to draw consumer attention. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 46% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Visual Identity Rebranding:** Opportunity for graphic designers to re-imagine a brand's appearance and create a lasting impression through typography, colors, and iconography. - **Enhancing Consumer Loyalty:** An opportunity to boost business visibility on the market by creating a visually appealing and engaging brand identity. - **Playful Attitude:** Opportunity to incorporate vibrant colors, simplistic icons, and themes to draw consumer attention and create a memorable brand image. ### Industries Being Reshaped - **Graphic Design:** A rebranding initiative opens up a market for graphic designers to help businesses create a visually appealing and engaging brand identity. - **Retail:** Rebranding initiatives can enhance consumer loyalty and visibility in the competitive retail market. - **Eyewear:** Opportunity for eyewear retailers to revamp their brand image and attract customer attention through vibrant colors and playful themes. ## Related on Trend Hunter - [Refreshed Colorful Candy Brands](https://www.trendhunter.com/trends/skittles-branding.md) - [Lively Soda Rebrands](https://www.trendhunter.com/trends/fanta.md) - [Italian Artful Brand Refreshes](https://www.trendhunter.com/trends/iittala.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Stunning Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-aesthetic.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Reimagined Eyewear Campaigns](https://www.trendhunter.com/trends/hookipa-ultra-campaign.md)