# Old-Worldly Romantic Branding This Rebranding Design is Simple, Whimsical and Rustic By Farida Helmy | Published 2014-05-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rebranding-design References: [designworklife](http://www.designworklife.com/2014/05/27/meagan-tidwell-design/) & [meagantidwell](http://www.meagantidwell.com/nathan-willis/) Helping in the rebranding design efforts to give the Nathan Willis wedding film business a much-needed revamp, creative studio Meagan Tidwell Design did an absolutely flawless job. Working on everything, including the brand development, [logo design](https://www.trendhunter.com/trends/kit-kat-logo), [packaging](https://www.trendhunter.com/trends/sophisticated-whisky-packaging), printed materials, photo styling and photography, the duo worked together on the rebranding design efforts to make sure it was just right. The clients wanted a look they felt reflected their genuine interest in love -- they also wanted something that would set them apart from the competition. Deciding to go with something handmade, chic and not too feminine, the final outcome is stunning: minimalist, whimsical, warm and effortless. “I approached the aesthetic with contrasting letterforms and modern compositions paired with rustic, slightly old-world fonts,” says Tidwell. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 89% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Handmade Branding:** Businesses can adopt a handmade, rustic branding approach inspired by Meagan Tidwell Design's rebranding strategy. - **Minimalist Aesthetic:** Minimalist branding can create a whimsical and warm feeling, as illustrated in Meagan Tidwell Design's rebranding of Nathan Willis wedding film business. - **Contrasting Font Pairings:** Contrasting letterforms and modern compositions paired with rustic, old-world fonts can create an eye-catching and unique branding approach. ### Sectors Adopting This - **Wedding Industry:** Wedding businesses can leverage Meagan Tidwell Design's rebranding strategy to create a unique and authentic brand image. - **Photography Industry:** Photography businesses can adopt a minimalist and rustic approach to attract clients who seek a warm and effortless aesthetic. - **Graphic Design Industry:** Graphic design businesses can experiment with contrasting font pairings to create unique and eye-catching branding for their clients. ## Related on Trend Hunter - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Nostalgic Classic Snacks](https://www.trendhunter.com/trends/classic-snacks.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Gilded Cleaning Product Branding](https://www.trendhunter.com/trends/fabulosa-rebranding.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md)