# Revamping Iconic Food Pepsi Rebranded With New Logo Is Hard To Swallow By Cowbag | Published 2009-03-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rebranded-pepsi-new-logo-is-hard-to-swallow References: [latimes](http://www.latimes.com/business/la-fi-neil3-2009mar03,0,4614913.story)  Pepsi has released their new logo and it is fair to say it is not loved by everyone. In fact, the online complaints makes it look as if the London 2012 Olympic Logo was critically acclaimed. Technically, the new logo is > a flattened derivative of the previous one with a right-slanting organic swell, a curiously pregnant white diagonal line traversing the logo. Personally, for the millions spent, I would have loved to see a much more major change, but in a sadly predictable manner, the brand did not have the balls to do so. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Related on Trend Hunter - [Political Sodavertising](https://www.trendhunter.com/trends/obama-inauguration-pepsi-refresh-everything-ads-billboards.md) - [Soft Drink Adbusting](https://www.trendhunter.com/trends/logo-lawrence-yang-pepsi-advertisement.md) - [Visual Brand Evolution](https://www.trendhunter.com/trends/pepsi-pass-commercial-logo-video.md)