# PC-Inspired Packaging Reboot Energy Branding Turns Tired Bodies Back On By Amelia Roblin | Published 2011-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reboot-energy-branding References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/07/reboot-student-work.html) Designing packaging for a product opens up so many opportunities for developing [unique brand identities](https://www.trendhunter.com/trends/cleveland-kitchen1), and this concept for Reboot Energy branding takes full advantage of this. A student of Ireland's Cork University, David O'Sullivan chose to work with a fictional make of [energy-boosting products](https://www.trendhunter.com/trends/vibrant-packaging-design) targeted primarily towards athletes. With the wondrous effects of the Guarana plant in mind as the active ingredient, the creative conceived a visual aesthetic inspired by chemistry and computing. Where a slow computer may require a restart to get it back into gear, the designer chose to use the same metaphor for the human body. "Power" or "On" button symbols are incorporated as O's with the [energy drink bottle packaging](https://www.trendhunter.com/trends/energy-hydration-beverage), and Reboot Energy branding is given an industrial polish with shiny metal receptacles. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 83% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Chemistry-inspired Packaging:** Using chemical elements and symbols in packaging design to create unique brand identities. - **Metaphorical Design:** Incorporating metaphors from technology and computing to represent energy and revitalization in packaging. - **Industrial Aesthetics:** Using shiny metal and industrial elements in packaging design to convey a sense of strength and power. ### Industries Being Reshaped - **Sports Nutrition:** The sports nutrition industry can explore chemistry-inspired packaging to differentiate their brands and attract athletes. - **Energy Drinks:** Energy drink companies can embrace metaphorical design to position their products as a source of rejuvenation and productivity. - **Packaging Design:** Packaging design agencies can tap into the demand for industrial aesthetics to create visually striking and impactful packaging solutions. ## Related on Trend Hunter - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Uplifting Energetic Soda Rebrandings](https://www.trendhunter.com/trends/7up.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Artful Energy Drinks](https://www.trendhunter.com/trends/el-jefe-energy.md) - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md)