# Rebellious Youth Editorials The Ones 2 Watch 'Wish You Were Here' Series Follows Youth in Russia By Jana Pijak | Published 2016-06-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rebellious-youth References: [theones2watch](http://theones2watch.com/editorial/women/26733/) The Ones 2 Watch 'Wish You Were Here' editorial chronicles the lives of rebellious youth in Russia. Dressed in a postmodern wardrobe of vintage sportswear and [motocross apparel](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab), models Anka, Coil, Milk and others leave a lasting impression on viewers while posing amidst an opulent setting that contradicts their wardrobe. Lensed on location at [Hotel Sovietsky](https://www.trendhunter.com/trends/winter-2025-campaign) in Moscow, Wish You Were Here celebrates the evolving aesthetic of Russia's rebellious youth. Fusing hip hop-themed and athletic influences, the shoot's photographer and stylist Barbi Archuschin brings a bold vision to life. The photographer collaborates with The Ones 2 Watch editor Rosie Daly and captures images that are candid, unstaged and most importantly relatable -- featuring no Photoshop edits or other image enhancements. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 76% | Activity: 45% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Rebellious Youth Culture:** Opportunities for brands to create products and experiences that resonate with the rebellious youth culture in Russia. - **Postmodern Fashion:** Potential for fashion retailers to embrace the postmodern fashion trend by incorporating vintage sportswear and motocross apparel into their collections. - **Unfiltered Authenticity:** Demand for unfiltered and authentic content, providing opportunities for photographers and stylists to capture candid and relatable images. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can tap into the rebellious youth market in Russia by curating collections that feature vintage sportswear and motocross apparel. - **Photography:** Photographers can meet the demand for unfiltered and relatable images by capturing the essence of rebellious youth culture in Russia. - **Media and Publishing:** Media outlets and publishers can cater to the desire for authentic content by featuring editorial series that showcase the lives of rebellious youth in Russia. ## Related on Trend Hunter - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)