# Low-Sugar Aperitif Spirits The Rebelle Aperitif Addresses Demand for Lower Sugar Options By Michael Hemsworth | Published 2019-08-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rebelle-aperitif References: [foodbev](https://www.foodbev.com/news/rebel-distillers-releases-low-sugar-aperitif-option/) & [rebeldistillers](http://www.rebeldistillers.com) The Rebelle Aperitif has been created by the [Rebel Distillers](https://www.trendhunter.com/trends/rebel-ipa) as an alcohol option for consumers who are looking to reduce their intake of sugar. Reported to contain just one-third of the sugar of other options on the market, the aperitif is ideal for enjoyment on its own or in [a variety of cocktail recipes](https://www.trendhunter.com/trends/this-is-skinny). The concoction is said to have a mild bitterness, a hint of sweetness and an herbal finish that is a perfect replacement to other aperitifs presently on the market. Matt McGivern of Rebel Distillers spoke on the Rebelle Aperitif saying, "The aperitif market is a unique and beautiful place to create spirits, with a changing world of consumers being more health conscious, social drinking and the effect of [Instagram](https://www.trendhunter.com/trends/puff-life-collection). We’ve spent a long time developing this drink, initially through traditional distilling methods, but then inspired by the French perfumery industry." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 50% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Reduced Sugar Spirits:** Creating spirits with significantly lower sugar content addresses the growing demand for healthier alcoholic options. - **Health-conscious Beverages:** The rise of health-conscious consumers has created a need for beverages that offer lower sugar content without compromising taste and quality. - **Alternative Cocktail Ingredients:** The development of low-sugar aperitifs opens up opportunities for mixologists to create innovative cocktails with healthier ingredients. ### Sectors Adopting This - **Alcoholic Beverage:** Reduced sugar spirits cater to the demand for healthier alcoholic options, providing an opportunity for disruption in the alcoholic beverage industry. - **Health and Wellness:** The development of low-sugar aperitifs aligns with the health and wellness industry, offering consumers a healthier alternative to traditional alcoholic drinks. - **Hospitality and Catering:** The availability of low-sugar aperitifs creates opportunities for restaurants, bars, and catering services to offer healthier drink options and cater to health-conscious customers. ## Related on Trend Hunter - [Low-Alcohol Aperitivo Spirits](https://www.trendhunter.com/trends/berry-bros-rudd-barrelaged-aperitivo.md) - [Zero-Alcohol Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo1.md) - [Bitter Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/amaro.md) - [Refreshing Aperitif Alternatives](https://www.trendhunter.com/trends/ritual-zero-proof-aperitif-alternative.md) - [Coastal Low-Calorie Aperitifs](https://www.trendhunter.com/trends/paramour-aperitifs.md) - [Non-Alcoholic Aperitif Drinks](https://www.trendhunter.com/trends/strykk-not-aperitivo.md) - [Alcohol-Free Italian Aperitivo](https://www.trendhunter.com/trends/wilderton-botanical-spirit.md) - [Non-Alcoholic Aperitivo Rebrands](https://www.trendhunter.com/trends/wilderton-aperitivo.md) - [Spirit-Based Hard Tea Cocktails](https://www.trendhunter.com/trends/red-saint-botanical-spirits.md)