# Ethnically Eclectic Streetwear The Rebel Yuths ORISHA Collection Pays Homage to African Heritage By Jana Pijak | Published 2013-08-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rebel-yuths-orisha References: [fuckingyoung.es](http://fuckingyoung.es/rebel-yuths-orisha-collection-preview/) & [thebrunettesfashion.blogspot](http://thebrunettesfashion.blogspot.ca/) The Rebel Yuths 'ORISHA' collection pays homage to designer Damier Johnson's African heritage and explores otherworldly themes often seen in the culture's Voodoo rituals. Translated as 'Initiations', this line of menswear features a range of edgy pieces that include [vibrantly patterned coats](https://www.trendhunter.com/trends/yinka-ilori-1) and sweaters along with the label's sculptural eyewear accessories just to name few. Bringing a [cultural aesthetic](https://www.trendhunter.com/trends/brigade) to life, the Rebel Yuths 'ORISHA' collection is a modern take on tradition. The urban menswear line focuses on custom textile prints that feature abstracted Orishas. These beings are seen in Voodoo rituals and are representative of the ruling powers of the universe. Showcased in a striking lookbook series, this line of menswear explores non-traditional design ideals and endorses a [strong sense of individuality](https://www.trendhunter.com/trends/wildest-ones-yet). ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 98% | Activity: 88% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Ethnic-inspired Streetwear:** Expanding on the cultural aesthetic trend, ethnic-inspired streetwear offers an opportunity to infuse traditional elements into modern fashion designs. - **Exploring Otherworldly Themes:** With the popularity of fantasy and mysticism, exploring otherworldly themes in fashion design creates disruptive innovation opportunities that cater to consumers seeking unique and imaginative clothing options. - **Custom Textile Prints:** The rise of custom textile prints allows fashion designers to create unique and personalized pieces, opening up disruptive innovation opportunities in the fashion industry. ### Who This Affects Most - **Fashion:** The fashion industry can leverage the trend of ethnic-inspired streetwear to cater to consumers looking for culturally diverse fashion options. - **Eyewear:** The eyewear industry can tap into the trend of sculptural eyewear accessories seen in the Rebel Yuths 'ORISHA' collection to offer unique and eye-catching designs. - **Photography:** The Rebel Yuths 'ORISHA' collection's striking lookbook series presents opportunities for photographers to capture innovative and visually compelling fashion imagery. ## Related on Trend Hunter - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Reconstructive Streetwear Series](https://www.trendhunter.com/trends/ys-for-men-x-masses.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [One-of-One Fashion Capsules](https://www.trendhunter.com/trends/aeliza-3.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [Jamaican Folklore-Inspired Fall Fashion](https://www.trendhunter.com/trends/anansi-rhythm.md) - [Art-Infused Workwear](https://www.trendhunter.com/trends/nepenthes-capsule.md)