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# Rebellious Drive-In Editorials
The Drive-In Series in QWHO Magazine Embodies Rebel Photography

By Paul Maccarone | Published 2013-08-12 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/rebel-photography
References: [fuckingyoung.es](http://fuckingyoung.es/drive-in/)

The Drive-In feature in QWHO magazine has a real [rebel photography](https://www.trendhunter.com/trends/dirty-looks) feel to it. With a [Pontiac Trans Am](https://www.trendhunter.com/trends/audi-car-couture) in the background, the series is immediately set to a dissident theme, as the iconic car is often associated with a bad boy type of character.

The editorial was photographed by Kristiina Wilson who does an excellent job at framing the different shots to capture the main theme. Model Ash Stymest was the perfect choice for this role as his edgy demeanor completely embodies the rebellious nature needed. Style director Michelle Carimpong should be commended for her wardrobe choices for the shoot as she combined an edgy style with a chic modern look that feels authentic. Rebel photography features a lot of pushing against the norm, which holds a special place in many people's hearts. With such a powerful theme, this editorial will inspire an array of rebellious emotions.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 92% | Activity: 80% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Rebel Photography:** Embracing rebel photography in editorials offers disruptive innovation opportunities for fashion brands to challenge traditional norms and connect with audiences seeking authenticity and nonconformity.
- **Edgy Fashion:** Exploring edgy fashion choices in editorials presents disruptive innovation opportunities for fashion retailers to cater to the growing demand for bold and unconventional styles.
- **Iconic Cars:** Incorporating iconic cars in photo shoots creates disruptive innovation opportunities for automotive brands to appeal to rebellious consumers and leverage nostalgia to enhance brand image.

### Sectors Adopting This

- **Fashion:** The fashion industry can leverage rebel photography and edgy fashion choices to disrupt traditional norms and cater to the needs of consumers seeking uniqueness and self-expression.
- **Automotive:** The automotive industry can tap into the rebellious emotions associated with iconic cars in photo shoots to disrupt traditional marketing strategies and appeal to consumers seeking individuality and nostalgia.

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