# Feminine Rocker Nail Polish Ads The Rebel Nails Campaign Focuses on Daintily Edgy Beauty By Meghan Young | Published 2013-07-22 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/rebel-nails-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/07/rebel-nails-rock/) The [Rebel Nails](https://www.trendhunter.com/trends/rebel-ipa) campaign is a fine balance between pretty femininity and a rebellious rocker attitude. The images might be bright and pristine, the type that would be found on a beauty blog, but the poses are much more edgy. From the classic rocker sign to the peace sign and even the middle finger, people might be shocked after their initial reaction. Conceived and executed by Vinny&Friends, an ad agency based in London, United Kingdom, the Rebel Nails campaign shows that nail polish is another form of self expression. The nails featured throughout the print ads are quite diverse, showcasing a range of colors and patterns that would turn any girl into a beauty rebel. The Rebel Nails campaign was shot by Ian Winstanley. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 32% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Alternative Beauty Campaigns:** Opportunity for beauty brands to create unconventional and edgy ad campaigns that challenge traditional beauty standards. - **Self Expression Through Nail Art:** Growing trend of using nail polish as a means of personal expression, allowing individuals to showcase their individuality and style. - **Contrasting Aesthetics in Advertising:** Emerging trend of combining contrasting elements, such as feminine beauty and rebelliousness, to create captivating and memorable ad campaigns. ### Industries Being Reshaped - **Beauty and Cosmetics:** Opportunity for beauty brands to tap into the growing demand for unconventional and expressive beauty products. - **Fashion and Accessories:** Opportunity for fashion brands to collaborate with nail polish brands to create unique and complementary nail art and accessory combinations. - **Advertising and Marketing:** Opportunity for ad agencies to push creative boundaries and develop campaigns that resonate with diverse audiences. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Rebellious Nail Polish Collections](https://www.trendhunter.com/trends/essie-punk-at-heart-collection.md) - [Supermarket-Inspired Nail Art Designs](https://www.trendhunter.com/trends/festival-inspired-nail-art.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Edgy 90s-Style False Lashes](https://www.trendhunter.com/trends/kiss-lash-couture-rebel-collection.md)